Asahi was a great company, that made superb glass and wonderful
state-of-the art cameras.  IMHO, none of the corporate successors to the
Pentax brand have lived up to it.

For those who may not be aware of the name, "Asahi" is a popular brand name
in Japan, including Asahi Beer (which is wonderful) and Asahi Shimbun, one
of the major newspapers.  It means morning sun (Asa+morning, Hi=sun or
fire, as in hibachi).  It also however means "Rising Sun," as in the red
disc that appears on the Japanese flag and Japanese military aircraft.  As
such, for years the company used other brands to sell their cameras in the
US, because of the ill will many WW II veterans and others felt for the
Rising Sun  symbol.  Thus, the Pentax was branded as a Honeywell when it
was initially imported to the US.  A similar feeling led to Nissan cars
initially being marketed here as "Datsuns," to avoid the bad taste that
Nissan (another version of Nihon or Nippon, ie, Japan) still had for many
Americans.

Times certainly have changed.

https://www.youtube.com/watch?v=cJmXtGp86m4

Dan Matyola
*https://tinyurl.com/DJM-Pentax-Gallery
<https://tinyurl.com/DJM-Pentax-Gallery>*


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