As to advertising, Hell back in the 60's 70's and early 80's pentax owned a very large share of the SLR market. Even then marketing and support hoovered as compared to other manufactures, in the US at least.
At 10:10 AM 10/13/2002 +0100, you wrote: >Peter Alling wrote: > > > My prediction, Pentax will during the next year release a DSLR. Corners > > will be cut, but it will probably have a full frame sensor. I expect a > > polycarbonate body based on the ZX-L/MZ-6. I also expect the street price > > to be under $1500 US. Why? Because with a technology that is changing as > > fast as DSLR's it makes no sense to spend even $4000.00 for a > > camera that will > > be obsolete in 6 months to a year, even if you expect to make back your > > investment in that time. Several people have stated, maybe even > > complained > > that Pentax is seen as a value brand so they will deliver value. > > The question > > is will their marketing department be able to figure out what to > > do with it? > > > > (And what the hell I could be wrong but I have just as much > > chance of being > > right as anyone). > >Peter, > >I hope you are right. The thing that mystifies me, is if a DSLR is going to >be launched, why not advertise it? > >For new camera purchasers, the Pentax is another choice, but for some of us >here with a lot of lenses, a change to digital means selling up and starting >again. Having changed manufacturer, people will not go though the fuss of >changing back, if Pentax decide to release one. > >The longer the speculation continues, the people who want digital will vote >with their feet and these are sales Pentax has lost forever. At least if >they announced one was coming as loosely as sometime next year, they could >well retain custom and ensure a few extra sales. > >Malcolm
