> They don't advertise.  They must advertise like Nikon and Canon if you
ever
> want to see USM, IS, DSLR, etc, because then people will know about our
> little company called Pentax.   Because they do not advertise, they find
few
> buyers, and that does not help with profits.

Question.

USM would require the motors to be in the lens AND a mechanical drive for
focus for compatibility - is it really worth it?

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