Well said, but I have never seen any of the add-ons that were worth enough
to influence my choice.

On Wed, May 02, 2001 at 09:25:57PM -0700, Brad DeLong wrote:
> Say, rather, that demand for books is highly inelastic once the 
> professor has adopted it, and that total $$$ spent by students 
> doesn't play a large role (it does play some role) in the 
> professorial adoption decision.
> 
> Publishers and editors will say that although they use their local 
> post-adoption monopoly power to the fullest to extract revenue from 
> students, they and their companies don't get to keep it. They compete 
> for course adoptions by spending more and more money on supplements 
> and add-ons that they hope will make the professor happy, and make 
> him or her adopt the book.
> 
> This is a highly dissipative activity: the value of the supplements 
> to the professor is much less than the cost to the students of the 
> money spent producing them. It is a perfect illustration of how 
> monopolistically competitive markets with entry do not produce 
> anything like the social optimum...
> 
> 
> Brad DeLong
> 

-- 
Michael Perelman
Economics Department
California State University
Chico, CA 95929

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