Miracle Max Sawicky wrote:
> RE: The ubiquity of flat marginal costs and the implications neo-classical 
> micro are well-taken, but Eugene's cite of Delong/Summers I think does not 
> follow.

> Marginal costs for any particular bit of intellectual property are low and 
> diminishing, but there is competition in the form of substitutes.  If I am 
> priced out of the market for the works of M. Perelman, I can turn to those of 
> J. Devine.  <

The problem here is that due to low and diminishing MC, the AC above
MC, so that MC = P pricing means negative economic profits (AC > P).
Therefore, P > MC (or government subsidies) is necessary for the
firm's survival. Thus, monopoly (or government patronage) is
encouraged -- or the firm goes away. Of course, a firm may not have a
monopoly in all of its products, so that an unprofitable book by one
of the worthies mentioned above can be sustained via
cross-subsidization.

In actual for-profit publishing, there seems to be a "winner-take-all"
market, as discussed in Frank & Cook's THE WINNER-TAKE-ALL SOCIETY.
Thus, if you go to the mystery section of smaller bookstores, you're
likely to see the same 10 authors again and again. James Patterson and
Janet Evanovich reap megamillions, but pulp writers who are marginally
less talented (as defined by that market) or slightly less lucky are
lucky to earn what they could be making as middle management in some
corporation.

-- 
Jim Devine / "laugh if you want to / really is kinda funny / cause the
world is a car / and you're the crash test dummy" -- Devil Makes
Three.
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