Except that the bridge at "10% of normal cost" is only possible because of the sunk costs (either the owner or a seller of a 90% complete bridge), and discrete vs. continuous production functions.

The micro text by Goodwin, Nelson, Ackerman, and Weisskopf does include quite a complete discussion.

They say that marginal decision-making as sufficient for analysis depends on the assumption of "convexity." Alternative assumptions include non-convexity such as discrete units, as well as path dependence, increasing returns, switching costs, network externalities, and fiancial capital constraints. See pp. 178-188 in the 2005 edition.

Ann

At 07:38 PM 9/3/2009, you wrote:
I like his example of a 90% completed bridge.  The owner still will
disregard the sunk costs, but will see the decision as to whether to build
a bridge for 10% of the normal cost.  The response will be the same whether
or not the builder has already committed money to the project or not.

 --
Michael Perelman
Economics Department
California State University
Chico, CA 95929

Tel. 530-898-5321
E-Mail michael at ecst.csuchico.edu
michaelperelman.wordpress.com
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