On Tue, May 15, 2012 at 4:12 PM, Sean Andrews <[email protected]> wrote:
> On Tuesday, May 15, 2012, raghu wrote:
>> It is a risky bet, to be sure, but have you seen how college students
>> use Facebook?
>> -raghu.
>
>
>  yes. And it doesn't involve clicking on ads. I think they must think that
> user data and data about relationships between users will somehow make a
> bundle of money.


You do not seem to be very impressed with Facebook's "user data and
data about relationships".

I think you are seriously underestimating the quality and quantity of
this data. I am not just talking about generic high-level stuff like
hobbies, birth dates, anniversaries and music preferences. I am
talking about locations, movements, social interactions and detailed
Internet histories.

Corporations are just scratching the surface on what to do with such
enormous databases of personal data. See this NYT article about how
Target's new data mining algorithms. Creepy anecdote from the article:
Target knew about some girl's pregnancy before her family did:

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html


That being said, this is a risky winner-take-all game. After all, for
every Google, there were a dozen Yahoos, Excites, AltaVistas, AOLs and
Netscapes that didn't make it.

-raghu.
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