Regarding the purpose of accumulation Marx tells us that the aim of the entire process ‘does not by any means exclude increasing consumption on the part of the capitalist as his surplus value ... increases; on the contrary, it emphatically includes it’ (1956, p. 70). Marx also writes: "we find that certain exponents of the mercantile system ... deliver lengthy sermons to the effect that the individual capitalist should consume only as much as the labourer, that the nation of capitalists should leave the consumption of their own commodities, and the consumption process in general, to the other, less intelligent nations. (Marx, 1956, p. 60) The quotes are from Capital vol II
Capitalists could consume surplus value, but then their consumption fund would be extinguished. Only by renovating enterprise through the capitalization of surplus value and accumulation of capital, can the capitalists hope to enjoy an infinite series of sums for their own consumption. In this way the capitalists both personify capital and indulge themselves. And that is how what you think is a contradiction is resolved. Note again the accumulation process emphatically includes not only capitalist consumption but--as long as it is proceeding well--increasing sums for capitalist consumption. It is wholly misleading to characterize capitalists as ascetic social servants. Weber took some lines in Marx to create a whole theory of the worldly asceticism of the bourgeoisie. But this is a mischaracterization (not only of the psychology of the bourgeoisie--Ben Franklin was not the man that Weber made him out to be; it is also misleading about the nature of the rationality in the East, but that is a different point). At any rate, capitalists do not sit idly by once the accumulation process begins eating into the size of their sums for capitalist consumption, and historically they have reduced accumulation to maintain their consumption.
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