Blockbuster Cinema: Hollywood’s Obsession with Low Risk
York University presentation by James McMahon

ABSTRACT: Hollywood is obsessed with blockbusters – for 20 years the 
major studios have been making them, and it appears that blockbuster 
cinema will be with us for many years to come. This presentation will 
theoretically and empirically explain how blockbusters, and the 
associated business strategies that surround them, serve Hollywood’s 
financial goals. The key to blockbusters is that they allow major 
studios to reduce their risk. The revenues of designed-to-be 
blockbusters rarely fall below expectations, making the world of cinema 
increasingly predictable. Moreover, this predictability affects how the 
film business controls the social creativity of filmmakers and, 
indirectly, the behaviour of consumers.

***

James McMahon is a PhD student at the Graduate Program in Social and 
Political Thought, York University ([email protected])

This presentation is the third in the Second Speaker Series on the 
Capitalist Mode of Power, organized by capitalaspower.com and sponsored 
by the York Department of Political Science and the Graduate Programme 
in Social and Political Thought.

Refreshments will be served and all are welcome.

WHEN: Tuesday, November 3, 2015, 3:00-5:00 pm
WHERE: Verney Room, 674 South Ross, Keele Campus of York University

FULL TEXT:http://bnarchives.yorku.ca/461/

***

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Political Science || Social and Political Thought
York University
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Canada

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Email: nitzan at yorku.ca

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Prize:http://lha.uow.edu.au/hsi/research/recasp/essayprize/index.html

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