In today's NY Times there's a fascinating article on Trump that explains 
his presidential ambitions as a response in part to getting roasted by 
Obama at the White House Correspondent's Dinner in 2011 that left him 
feeling shat upon. It is the stuff of an Honore Balzac or Sinclair Lewis 
novel.

https://www.youtube.com/watch?v=k8TwRmX6zs4

NY Times, Mar. 13 2016
Donald Trump’s Presidential Run Began in an Effort to Gain Stature
By MAGGIE HABERMAN and ALEXANDER BURNS

Donald J. Trump arrived at the White House Correspondents’ Association 
Dinner in April 2011, reveling in the moment as he mingled with the 
political luminaries who gathered at the Washington Hilton. He made his 
way to his seat beside his host, Lally Weymouth, the journalist and 
socialite daughter of Katharine Graham, longtime publisher of The 
Washington Post.

A short while later, the humiliation started.

The annual dinner features a lighthearted speech from the president; 
that year, President Obama chose Mr. Trump, then flirting with his own 
presidential bid, as a punch line.

He lampooned Mr. Trump’s gaudy taste in décor. He ridiculed his fixation 
on false rumors that the president had been born in Kenya. He belittled 
his reality show, “The Celebrity Apprentice.”

Mr. Trump at first offered a drawn smile, then a game wave of the hand. 
But as the president’s mocking of him continued and people at other 
tables craned their necks to gauge his reaction, Mr. Trump hunched 
forward with a frozen grimace.

After the dinner ended, Mr. Trump quickly left, appearing bruised. He 
was “incredibly gracious and engaged on the way in,” recalled Marcus 
Brauchli, then the executive editor of The Washington Post, but departed 
“with maximum efficiency.”

That evening of public abasement, rather than sending Mr. Trump away, 
accelerated his ferocious efforts to gain stature within the political 
world. And it captured the degree to which Mr. Trump’s campaign is 
driven by a deep yearning sometimes obscured by his bluster and 
bragging: a desire to be taken seriously.

That desire has played out over the last several years within a 
Republican Party that placated and indulged him, and accepted his money 
and support, seemingly not grasping how fervently determined he was to 
become a major force in American politics. In the process, the party 
bestowed upon Mr. Trump the kind of legitimacy that he craved, which has 
helped him pursue a credible bid for the presidency.

“Everybody has a little regret there, and everybody read it wrong,” said 
David Keene, a former chairman of the American Conservative Union, an 
activist group Mr. Trump cultivated. Of Mr. Trump’s rise, Mr. Keene 
said, “It’s almost comical, except it’s liable to end up with him as the 
nominee.”

Repeatedly underestimated as a court jester or silly showman, Mr. Trump 
muscled his way into the Republican elite by force of will. He badgered 
a skittish Mitt Romney into accepting his endorsement on national 
television, and became a celebrity fixture at conservative gatherings. 
He abandoned his tightfisted inclinations and cut five- and six-figure 
checks in a bid for clout as a political donor. He courted conservative 
media leaders as deftly as he had the New York tabloids.

At every stage, members of the Republican establishment wagered that 
they could go along with Mr. Trump just enough to keep him quiet or make 
him go away. But what party leaders viewed as generous ceremonial 
gestures or ego stroking of Mr. Trump — speaking spots at gatherings, 
meetings with prospective candidates and appearances alongside 
Republican heavyweights — he used to elevate his position and, 
eventually, to establish himself as a formidable figure for 2016.

In an interview on Friday, Mr. Trump acknowledged that he had 
encountered many who doubted or dismissed him as a political force 
before now. “I realized that unless I actually ran, I wouldn’t be taken 
seriously,” he said. But he denied having been troubled by Mr. Obama’s 
derision.

“I loved that dinner,” Mr. Trump said, adding, “I can handle criticism.”

Phantom Campaign

Even before the correspondents’ dinner, Mr. Trump had moved to grab a 
bigger role in political affairs. In February, he addressed the annual 
Conservative Political Action Conference. Organizers gave Mr. Trump an 
afternoon speaking slot, and Mr. Keene perceived him as an entertaining 
attraction, secondary to headliners like Mitch Daniels, then the 
governor of Indiana.

But Mr. Trump understood his role differently. Reading carefully from a 
prepared text, he tested the themes that would one day frame his 
presidential campaign: American economic decline, and the weakness and 
cluelessness of politicians in Washington.

Over the next few months, Mr. Trump met quietly with Republican 
pollsters who tested a political message and gauged his image across the 
country, according to people briefed on his efforts, some of whom would 
speak about them only on the condition of anonymity.

One pollster, Kellyanne Conway, took a survey that showed Mr. Trump’s 
negative ratings were sky-high, but advised him there was still an 
opening for him to run.

Another, John McLaughlin, who had been recommended to Mr. Trump by the 
former Clinton adviser Dick Morris, drew up a memo that described how 
Mr. Trump could run as a counterpoint to Mr. Obama in 2012, and outshine 
Mr. Romney with his relentless antagonism of the president.

Roger Stone, a longtime Trump adviser, wrote a column on his website 
envisioning a Trump candidacy steamrolling to the nomination, powered by 
wall-to-wall media attention.

After all that preparation, Mr. Trump rejected two efforts to “draft” 
him set up by close advisers. If his interest in politics was growing, 
he was not yet prepared to abandon his career as a reality television 
host: In mid-May, Mr. Trump announced that he would not run and canceled 
a planned speech to a major Republican fund-raising dinner in Iowa.

Latching On to Romney

Having stepped back from a campaign of his own, Mr. Trump sought 
relevance through Mr. Romney’s. Again, Mr. Trump’s determination to 
seize a role for himself collided with the skepticism of those he 
approached: While he saw himself as an important spokesman on economic 
issues and a credible champion for the party, the Romney campaign viewed 
him as an unpredictable attention-seeker with no real political foundation.

Still, given his expansive media platform — in addition to his 
reality-show franchise, Mr. Trump was a frequent guest on Fox News — and 
a fortune that he could theoretically bestow upon a campaign, Mr. Trump 
was drawing presidential candidates seeking his support to his Fifth 
Avenue high-rise. In September 2011, Mr. Romney made the trip, entering 
and exiting discreetly, with no cameras on hand to capture the event.

The decision to court Mr. Trump, former Romney aides said in interviews, 
stemmed partly from the desire to use him for fund-raising help, but 
also from the conviction that it would be more dangerous to shun such an 
expert provocateur than to build a relationship with him and try to 
contain him.

The test of that strategy came in January 2012, before the make-or-break 
Florida primary, when Mr. Trump reached out to say he wanted to endorse 
Mr. Romney at a Trump property in the state. Wary of such a spectacle in 
a crucial state, Mr. Romney’s aides began a concerted effort to relegate 
Mr. Trump’s endorsement to a sideshow.

The Romney campaign conducted polling in four states that showed Mr. 
Trump unpopular everywhere but Nevada, and suggested to Mr. Trump that 
they hold an endorsement event there, far away from Florida voters.

On the day he was to deliver the endorsement in Las Vegas, according to 
Mr. Romney’s advisers, Mr. Trump met with Romney aides and said he hoped 
to hold a joint news conference with Mr. Romney, raising for the 
campaign the terrifying possibility that Mr. Romney might end up on 
camera responding to reporters’ questions next to a man who had spent 
months questioning whether the president was an American citizen.

In an appeal to Mr. Trump’s vanity, the Romney campaign stressed that 
his endorsement was so vital — with such potential to ripple in the 
media — that it would be a mistake to dilute the impact with a 
question-and-answer session.

“The self-professed genius was just stupid enough to buy our ruse,” said 
Ryan Williams, a former spokesman for the Romney campaign. While they 
agreed to hold the event in a Trump hotel, the campaign put up blue 
curtains around the ballroom when the endorsement took place, so that 
Mr. Romney did not appear to be standing “in a burlesque house or one of 
Saddam’s palaces,” Mr. Williams said. On stage, as the cameras captured 
the moment, Mr. Romney seemed almost bewildered. “There are some things 
that you just can’t imagine happening in your life,” he told reporters 
as he took the podium, taking in his surroundings. “This is one of them.”

Mr. Trump insisted in the interview that the Romney campaign had 
strenuously lobbied for his support, and described his own endorsement 
as the biggest of that year. “What they’re saying is not true,” he said.

But if Mr. Trump expected a major role in the Romney campaign, he was 
mistaken. While Mr. Trump hosted fund-raising events for Mr. Romney, the 
two men never hit the campaign trail together. The campaign allowed Mr. 
Trump to record automated phone calls for Mr. Romney, but drew the line 
at his demand for a prominent speaking slot at the Republican National 
Convention. (Mr. Trump recorded a video to be played on the first day of 
the convention, but the whole day’s events were canceled because of bad 
weather.)

Stuart Stevens, a senior strategist for Mr. Romney, believed that Mr. 
Trump had been strictly corralled. “He wanted to campaign with Mitt,” 
Mr. Stevens wrote in an email. “Nope. Killed. Wanted to speak at the 
convention. Nope. Killed.”

Still, to Mr. Romney’s opponent that year, the accommodation of Mr. 
Trump looked egregious. Mr. Obama, in a speech on Friday, said 
Republicans had long treated Mr. Trump’s provocations as “a hoot” — just 
as long as they were directed at the president.

Mr. Trump conferred with Mr. Bossie during the 2012 election and, as 
2016 approached, sought his advice on setting up a campaign structure. 
Mr. Bossie made recommendations for staff members to hire, and Mr. Trump 
embraced them.

Mr. Trump also carefully cultivated relationships with conservative 
media outlets, reaching out to talk radio personalities and right-wing 
websites like Breitbart.com.

By then, Mr. Trump had won a degree of acceptance as a Republican donor. 
Advised by Mr. Stone, one of his longest-serving counselors, he had 
abandoned his long-held practice of giving modest sums to both parties, 
and opened his checkbook for Republicans with unprecedented enthusiasm.

Mr. Trump began a relationship with Reince Priebus, the Republican 
National Committee chairman, who was trying to rescue the party from 
debt. He gave substantial donations to “super PACs” supporting 
Republican leaders on Capitol Hill.

In 2014, he cut a quarter-million dollar check to the Republican 
Governors Association, in response to a personal entreaty from the 
group’s chairman — Chris Christie. Still, Mr. Trump’s intentions seemed 
opaque.

In January 2015, Mr. Trump met for breakfast in Des Moines with Newt and 
Callista Gingrich. Having traveled to Iowa to speak at a conservative 
event, Mr. Trump peppered Mr. Gingrich with questions about the 
experience of running for president, asking about how a campaign is set 
up, what it is like to run and what it would cost.

Mr. Gingrich said he had seen Mr. Trump until then as “a guy who is 
getting publicity, playing a game with the birther stuff and enjoying 
the limelight.” In Iowa, a different reality dawned.

“That’s the first time I thought, you know, he is really thinking about 
running,” Mr. Gingrich said.

On June 16, 2015, after theatrically descending on the escalator at 
Trump Tower, Mr. Trump announced his candidacy for president, hitting 
the precise themes he had laid out in the Conservative Political Action 
Conference speech five years earlier.

“We are going to make our country great again,” Mr. Trump declared. “I 
will be the greatest jobs president that God ever created.”

Still, rival campaigns and many in the news media did not regard him 
seriously, predicting that he would quickly withdraw from the race and 
return to his reality show. Pundits seemed unaware of the spade work he 
had done throughout that spring, taking a half dozen trips to early 
voting states of Iowa, New Hampshire and South Carolina and using forums 
hosted by Mr. Bossie’s group to road test a potential campaign.

Even as he jumped to an early lead, opponents suggested that he was 
riding his celebrity name recognition and would quickly fade. It was 
only late in the fall, when Mr. Trump sustained a position of dominance 
in the race — delivering a familiar, nationalist message about 
immigration controls and trade protectionism — that his Republican 
rivals began to treat him as a mortal threat.

Mr. Trump, by then, had gained the kind of status he had long been 
denied, and seemed more and more gleeful as he took in the significance 
of what he had achieved.

“A lot of people have laughed at me over the years,” he said in a speech 
days before the New Hampshire primary. “Now, they’re not laughing so much.”


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