I tend to agree with Daniel regarding the brainstorming of ideas to come up 
with a logo. At the same time I do know several people that have started their 
own companies and thrashed over designing their own logo for a while, and in 
the end they did as Puneet suggested - used a graphic designer to get something 
simple and yet meaningful for their business. They were, however, 5-10 person 
shops. I have also been apart of large companies that have changed their logos 
to make them more globally accepted, in which case they crowd sourced a number 
of logos and have either kept the  winning one directly or have tweaked it a 
bit. 

That said, I think that we do have some simple, yet meaningful logo 
suggestions. IMHO, we should focus on who would be interested in using PDL and 
creating the branding for that target group. As Daniel says, PDL is not a 
consumer product, it is techinically focussed on providing mathematical 
extensions to Perl to allow solving complex problems. I think that the target 
group are people that know Perl and have a need for performing linear algebra 
solutions to problems. Maybe I am wrong, but I think that it comes down to "Why 
do you want to use PDL?". 

My 2 bits.

CLIFF SOBCHUK 
Core RF Engineering
Phone 514-345-7900 x43088
www.ericsson.com 

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-----Original Message-----
From: Daniel Carrera [mailto:[email protected]] 
Sent: July-19-10 2:45 PM
To: P Kishor
Cc: perldl
Subject: Re: [Perldl] Logo Elimination Round

Personally I am not confident that any graphic design expert could make a 
drawing that captures the essence of a highly mathematical and technical tool 
like PDL. Second, I am not confident that "the experts"
design great logos anyway. Third, I am not confident in our ability to know 
which graphic designers are the good ones, any more than a non-programmer can 
recognize which people are good programmers.

Incidentally, I don't necessarily think it is even possible for a logo to 
remain simple and memorable and still capture something as technical as PDL.

I am not a graphic designer, but I have useful background. I once took a class 
on design and creativity, I've read a couple of books and I've been an amateur 
user of Gimp and Inkscape for about a decade. Anyway, one good tip I learned in 
my creativity class is that the best way to have a good idea is to just have 
many ideas. Just throw random ideas up in the air, even if they're bad, and 
just see where they take you.
This is what I was hoping to accomplish over the last few days. The last few 
days were not about design by committee, they were about brainstorming. It is 
an evolutionary process. Someone someone says sparks a new idea from someone 
else, which in turn sparks another idea from somebody else. I tried to 
encourage this brainstorming the last few days because I know it is a good way 
to foment creativity. Then more recently I started a vote in order to distill 
the best ideas out of the large pool of ideas. This is just the next step in 
the design process. First you let your mind run wild without worrying about 
whether the ideas are good or not, and then you try to pick out the best ideas 
you came up with. This is what I tried to do most recently.
It was a process for creative design that I learned and which I've seen provide 
good results. It is not the same thing as design by committee.

Daniel.

On Mon, Jul 19, 2010 at 10:23 PM, P Kishor <[email protected]> wrote:
> On Mon, Jul 19, 2010 at 3:01 PM, Daniel Carrera <[email protected]> wrote:
>> Updated.
>>
>> Btw, as of now we have 18 voters. So quite a few people have 
>> expressed their opinion with this poll.
>>
>> I must admit that I don't know how we are going to agree on the final 
>> logo here. We might need the "benevolent dictator for life" to jump 
>> in and make a few executive decisions.
>>
>
>
> I really appreciate Daniel's perseverance, enthusiasm and hard work in 
> pursuing this and the general web site updates. With that out of the 
> way, the following is completely my opinion.
>
> I haven't voted for any logo because I personally don't think any of 
> the logos are good enough (yes, not even the ones I myself 
> contributed). None of them quite capture what PDL is about, nor convey 
> what it can do. Christian's PDL prompt is probably the best of the 
> lot, but while it conveys a sophistication and seriousness of the 
> tool, it doesn't do justice to it beyond reducing it to a command 
> prompt.
>
> I personally don't think a logo is created via a committee. It is just 
> one of those creative exercises that is best left to a trained logo 
> designer who (metaphorically) sits down with a few of the serious 
> developers/users/and of course, the original creator of PDL, gets 
> their views, and then tries to capture it all in an icon.
>
> Once again, I reiterate, in my view PDL without a logo is better than 
> PDL with a bad logo.
>
> PDL is coming of age. It has existed for a while, but now it is 
> attracting non-traditional users, folks such as me, with no background 
> in the traditional PDL disciplines. Chris Marshall (and Matt Kenworthy 
> and others) are doing great work in making the installs easy and 
> easier. The documentation is getting hammered into good shape. A new 
> version of the PDL book, htmlized and all, would be great. The PDL map 
> does a useful job of showing the spatial and disciplinary spread of 
> PDL, but sadly it is underpopulated -- I mean, if PDL has less than 
> two dozen users around the world then it probably is not worth the 
> development effort. I really doubt that is the case though, but where 
> are the rest of the users? Why are they not submitting their data? Are 
> they not aware of this list? Are they not aware of the PDL map?
>
> In my view, PDL is really one of the most exciting things about Perl.
> It makes Perl as fast as C, and makes complicated algorithms and 
> techniques as easy as Perl. It really deserves the front-page on Perl, 
> on par with DBI.
>
> Coming back to the logo -- my personal wish is that once a small set 
> of possible logos is identified, then the senior developers, perhaps 
> Karl (if he has the time), contact some Perl/opensource friendly logo 
> designer and see if she/he would lend their chops to doing a logo 
> worthy of PDL.
>
> Ok. With that, once again, my deep appreciation for Daniel and others'
> enthusiasm about making PDL and "its looks" better.
>
>
> --
> Puneet Kishor http://www.punkish.org
> Carbon Model http://carbonmodel.org
> Charter Member, Open Source Geospatial Foundation http://www.osgeo.org 
> Science Commons Fellow, 
> http://sciencecommons.org/about/whoweare/kishor
> Nelson Institute, UW-Madison http://www.nelson.wisc.edu
> ----------------------------------------------------------------------
> - Assertions are politics; backing up assertions with evidence is 
> science 
> ======================================================================
> =
>
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>



--
Intolerant people should be shot.

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