>
>
> Perhaps I am a little jaded but how many people actually even check if
> https is on before they enter credit card info.  I am also in the process
> of purchasing another SSL cert and wondered the same question but I came
> right back to I bet most people don't even know what https is.
>

Here is a claim on the conversion rate.
https://www.papercheck.com/extended-validation-helps-boost-conversion-at-papercheck/
 Interestingly enough the site says this is an EV certificate but it isn't
green

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