On Thursday, February 24, 2005, at 06:08 PM, Blake Hanes wrote:
thats true But still why would an apple work with HP its like one of those hmmmmmm what do they call it DUH
HP decided that rather than developing their own music player, a la Dell and the Dull DJ, they simply contracted with Apple to sell iPods under the HP name.
It makes money for Apple (HP sells a lot of places Apple doesn't, such as Costco, and numerous corporate contracts), and HP gets a ready-made 'cool' MP3 player to compete with the Dull DJ.
All told it's been fairly successful, though more for Apple than for HP; Apple's contract with HP prevents HP from lowering prices to beat Apple's, meaning at any time (like now, for example) Apple can undercut HP's prices to make sure that the 'clones' can't beat them on price again. I'll wager HP's sold more iPods than Dell's sold DJ's.
This is reputedly one of the mis-deals that got Carly Fiorina the boot.
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