> On 6/11/04 John Douglas wrote:
> What I was trying to imply, is there are some clients today 
> who do not want to pay for a quality product/image, but are 
> very willing to take a "knockoff" at a lesser price. Why pay 
> for quality when "good enough" will do. Of course some would 
> not recognize quality or even desire to, whether in 
> photography, furniture, clothes, etc.

The issue of whether something should be perfect or not seems to keep
raising its head and the oft quoted view is that 'nothing but the best'
will do.
I find this rather strange and out of touch with reality in a commercial
world. 

People buy what they want or need on the basis of what they like and can
afford. There is not a single day goes by when anyone on this list does
not purchase something which is less than the best available but
nonetheless, in their opinion, fit for purpose, within budget etc etc.Do
you all drive Rolls Royce cars? Eat nothing but prime beef? Drink only
the best vintage wines? Buy clothes from Saville Row? I think not!

The same must apply to photography, be it digital or 'traditional'. What
is considered essential by a purchaser of images for (say) fine art
reproduction will be way outside the budget and quality requirements for
a local business wishing to produce a new 3 fold or flyer.

I have for some time now been toying around with a file extension of my
own invention - .jge - which has nothing to do with the file format but
is strictly an indication that the said file is considered 'just good
enough' for the purpose for which it is intended. Indeed, I have even
delivered the odd file with this extension to clients of mine (only the
ones I know have a sense of humour you understand!)

The file can of course be opened in Photoshop by using 'Open as ...' and
selecting the file type in which it was saved.

I offer this new extension freely and without licensing restrictions,
confident in the knowledge that a free market will decide its fate.

> If I required surgery for a life threatening problem, I would 
> prefer a physician with excellence and experience over a 
> physician who was "good enough" and got it right part of the time.

If I needed surgery I would prefer a surgeon to a physician! However, in
the spirit of your intent, I would rather someone helped me with my
problem rather than no-one at all. Would that everyone dependent on the
NHS had the wherewithall to 'go private'?

Tony Riley (surrey)





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