Mike,

Recently grappled with this issue, and decided to offer a discount to
customers who maintain year to year continuity, which amounts to a surcharge
to re-instate support if it's let to lapse. Argument is that there are costs
associated with bringing a customer up to speed and back into the
maintenance plan.

In doc for customers, I try to be up front in that we're not selling a word
processor, game or utility, that it's a database management system, which
really has a life of it's own and depends upon ongoing relationships among
many related files, and even the best coded DBMS applications will sometimes
break and need ongoing care and feeding. Bottom line is that our customers
are effectively buying subscriptions, and we can be up front about it or
not, but it makes for better customer relations to be up front about
everything.

BTW, just to mention because it's such a support heavyweight - using
UltraVNC for remote connections is an amazing advantage we have. Customer
has a problem, we dial in, fix it, all within the hour. Been using it for a
while, but still can't get over this amazing capability. In case anyone
isn't aware, UltraVNC has JAVA support (customer uses browser/URL to see
your screen) and there is a Single Click version (UltraVNC SC) that allows
building a 'single click' directly into an application, so the customer
clicks one command to make his/her screen online to your support rep
(without router changes). One glitch I'm dealing with at the moment is it's
very slow when run on a Vista machine (am testing a fix now).


Bill




Asked via tweet earlier today how vendors handle clients who've let
support lapse.  I eluded to the proverbial concern about customers not
wanting to pay for the milk since they can get the cow for free.  Got this
tweet back from Jody Meyer:

JodyMeyer: @mbabcock16 /Client Support/ We back charge here at MAGI to
catch them up.  There is no free milk here.
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