Micheal,

I've been asked the exact same question. In the past I took a hard ass
position (yearly support and maintenance contract *only*) and lost both
a yearly support *and* the potential hourly service income.

I think the way I may handle this in the future is to offer both
options, but limit the hourly support option to just support vs.
upgrades ... and then raise my upgrade price to twice the rate of our
annual support and maintenance contract. If a support issue requires a
software upgrade, I will offer the customer the choice of paying an
upgrade fee or a fixed priced choice of fixing *just* the problem at
hand.

A key point for me: Making sure to separate the costs of support vs. the
costs of maintenance (which include company overhead and software
upgrades).

Lessons I've learned:

1. We've got to move beyond the pricing paradigms of the 90's.

2. Look for the win-win solution vs. being a stubborn fool :)

3. To paraphrase Ted Roche ... "Its all about options".

BTW: A great question - I'm looking forward to hearing how others are
dealing with this challenge.

Malcolm


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