I don't think the publishing world is in for as much of a jolt as the music
industry. MP3 players were what changed the music business because it
allowed people to consume the product as easily - and in most ways, more
easily - than the current technology. One of the points Simon loves to drill
into everyone's head is "never underestimate the power of convenience." Once
mp3s were a preferable way to consume a product, the pirate trade boomed.
I don't see the same happening with ebooks, at least not in the same way.
The Kindle is a nice reading experience, but frankly I read a lot on my
phone because my phone is always with me. If I have ten minutes before a
class, I can whip it out and read. I wouldn't lug a Kindle around on the
chance I'll have ten minutes to use it in a day.

Ebook technology has been around for much longer than mp3 technology, and
yet we don't see massive pirating of books, and I have to believe it's
because A) no technology yet trumps a dead-tree book the way mp3s trumped
cassette players, and B) far, far more people listen to music than read
books to begin with.

I think the ebook revolution will be a slow one, and it'll follow the model
of giving away books to gain a quality reputation, then using that
reputation to sell subsequent material.

--
Jonathan Sherwood
Sr. Science & Technology Press Officer
University of Rochester
585-273-4726


On Thu, Feb 19, 2009 at 8:16 AM, Eric Scoles <[email protected]> wrote:

>
>
> On 2009-02-19, Jason Olshefsky <[email protected]> wrote:
>>
>>
>> On Feb 18, 7:35 pm, [email protected] wrote:
>> > ...as we know it?
>> >
>>
>> > http://futurismic.com/2009/02/18/stephen-king-amazons-kindle-and-the-.
>> ..
>>
>> > h-of-publishing-as-we-know-it/
>>
>>
>> From the artticle: "As has been pointed out before, the principle
>> difference between the publishers and the record labels is that
>> publishers haven't yet been forced to innovate by the pressures of
>> piracy. It looks as if they'd be wise to jump ship and start swimming
>> for shore right now, rather than waiting to be made to walk the
>> plank."
>>
>> Flaw 1: it wasn't the "pressures of piracy" so much as it was "trying
>> to force people to pay $20 for a $1 product".  Pirating a book in a
>> usable form would cost you about as much as a brand new paperback
>> version.
>>
>> Flaw 2: the Kindle already screws people in the same way as the record
>> industry: with digital rights management (DRM) [a quaint term for
>> "taking your rights away"].  I thought the Kindle was neat until I
>> realized it meant I could no longer share a book with a friend.  And
>> giving books you've read to people who you think would appreciate them
>> is very deep and rich way we expand and strengthen our social
>> connections.
>
>
>
> Kindle does seem to support some rudimentary capability to read without it
> being a Kindle book, but it's not a very open platform, and Amazon has
> little incentive to make it one. Kindle is basically a shunt from your
> wallet into Amazon's bank account. They want you opening the stopcock on
> that shunt instead of passing ebooks back and forth, whether they're
> pirated, CC or public domain.
>
> I find it interesting that Kindle 2 has started to have more web
> capability; still doesn't seem to have a card slot, though, and still seems
> to be based on the model of using Amazon as your personal library. (Limited
> storage -- still only 2GB. So if you get over about 1.5GB of books -- which
> is a metric buttload, to be sure -- you need to store with them. If you want
> to use the music player features, you need to store even more with them. And
> it doesn't look as though it's transparently easy to get stuff that's not
> Amazonian onto and off of the Kindle.) If the Kindle 2 web capability is
> good, it could end up being a PDA replacement. (If I had a screen that large
> and always-on mobile wireless, I could just use a web-based calendar -- no
> synching, no worries about compatability.)
>
> One thing I find frustrating is that it would be fairly simple for Asus or
> Acer to put out a reference model of an e-reader that's based on one of the
> new sub-notebook platforms. (People have already hacked them together
> by re-orienting the screen, remapping the mouse
> buttons; people have also hacked in wireless modems; in principle, you could
> probably hack together a Kindle-clone, though what would be the point, I'm
> not sure.) With keyboards and in clamshell form factor (more expensive),
> those go for as little as $200 with specs comparable to the Kindle (minus
> e-ink), and that price with no prospect of downline revenue generated by the
> device. I suspect you could get a unit price around that of the Kindle with
> the bonus of external mass storage and a general-purpose operating
> environment that let you extend the capability of the platform. It wouldn't
> have a direct line into Amazon, though, so ease of acquisition would be an
> issue -- to buy and use an ebook, you'd have to do most of what you have to
> do on the web, now (cutting out the move-to-my-ebook-reader step, because
> you can just browse the web on your ebook reader).
>
> That having been said, Amazon should be charging far less for the Kindle
> than they are. They "should" be doing what the mobile phone service
> providers do, and sell on contract, or sell it with some massive discounts
> for the first x months. Kind of glad they're not, I suppose, because I'd
> really like to see their fenced-garden [it's not really walled, just fenced]
> model get some major public battering.
>
>
>
> ---Jason Olshefsky
>>
>>
>>
>>
>> --
>> eric scoles ([email protected])
>> >>
>>

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