On Feb 19, 8:59 am, Jonathan Sherwood <[email protected]>
wrote:
> yet we don't see massive pirating of books, and I have to believe it's
> because A) no technology yet trumps a dead-tree book the way mp3s trumped
> cassette players
> ...
> I think the ebook revolution will be a slow one, and it'll follow the model
> of giving away books to gain a quality reputation, then using that
> reputation to sell subsequent material.

Consider the possibility of an electronic book that exactly replaces a
paperback and you'll see why it's not on the immediate horizon.  You'd
need something that would store one book's worth of data with a
quality display, that is water resistant, is crush-_proof_, can last
for over 200 years with basic maintenance, is pocket-sized, and weighs
a few ounces.  Oh, and make it cost one hour's worth of minimum wage
-- with enough left over to pay the author and all the extraneous
expenses.

I think the music industry's mistake was to set their prices far too
high.  Consider purchasing that paperback for an hour's minimum wage
($6 today) and deriving 5-25 hours of entertainment plus the prospect
of a lifetime of reflection -- and the "media player" is included.
Compare that to a CD for 3 hours worth of minimum wage (about $18
today) and deriving an hour of entertainment plus the possibility of
another 2 hours or so in the future (based on a guesstimate of how
frequently I listen to old albums).  A paperback's entertainment ratio
is 1 hour's minimum wage pay to 25 hours entertainment while a CD nets
3 hour's pay to 3 hours entertainment.  In other words, if that CD
cost more like 1/25 an hour's minimum wage pay (about $0.25), there
would be far less piracy.

So I don't believe the Kindle is a threat at all.  Except maybe to
publishing piracy on the Kindle.

---Jason Olshefsky

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