In leaner times it does remind me that having a niche or
specialisation up your sleeve can come in very handy. That is
specialisation in the client space rather than a technology. Ala 'I/We
do red sprockets with a long history of successful red sprocket
making'.

Of course it doesn't need to limit you in wider non-niche clients, its
a matter of selective marketing. Though there is a tendency to become
overly specialised in that space if you don't mix up the clients.

Haven't been bitten by the downturn yet, still in long term projects.
But once I am through I am counting on my niche to see me through
these perhaps leaner times.

Adam

On Mar 16, 3:15 pm, Craig Ambrose <craigambr...@gmail.com> wrote:
> Hi everyone,
>
> I'm not sure if anyone else is feeling like business is a little
> different to what it was a couple of years ago. I'm a bit concerned
> about it, and I've decided to drop my rates fairly dramatically. I'd
> be interested to hear what others are doing. More on my thoughts here:
>
> http://blog.craigambrose.com/past/2009/3/16/keeping_it_real/
>
> cheers,
>
> Craig
>
> -------
> Craig Ambrose
> Cogent Consultinghttp://www.craigambrose.com
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