Maybe I wasn't, but after reading the excerpt you provided I think Rivendell uses halo marketing (or whatever you want to call it) very well. A shopper might visit the riv website drooling over a frameset that is completely unaffordable for them, and find something rivish at a price point they can afford - like pedals, a handlebar, or a bag to make their bargain bike more rivish. Seems like marketing 101 and I can't think of many companies that doesn't have flagship products and tiered pricepoints.
-- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
