On Thursday, August 21, 2014 8:54:10 PM UTC-7, Christopher Murray wrote: > > Halo products are not about sales- they are about marketing. The company > knows it isn't going to sell very many (if any) of the product to actual > consumers. Pros and shop employees will buy it for a HEAVILY discounted > price ($0 in some cases). The purpose is to establish the brand as the > market leader. > > A rep for a very high end outdoor gear company laughed when I asked him > how many of a specific pack they sold each year. His quote was something > like "I'd be surprised if we sold any- nobody buys that thing". It was > $600. But EVERYBODY knew about it and asked about it when they came into > the store. >
Bingo! That's exactly right. I think of these high end offerings like a Corvette. Very few buy one, but they're in the showroom for people to drool over. Then they get over it and buy what they really need! That happened to me! I went in to a Toyota dealer and they had a $370K (on sale!) Lexus LFA in the showroom! Drool, only a few hundred of those made. I looked at it and made a few jokes, then went about picking up my Prius....I know, kind of sad. But the Prius has a hatchback and will transport my bike. That's something that $400k Lexus couldn't do! I also find it funny that this WSJ article, written in August 2014, doesn't mention the latest hot bike from Trek, the $15K Emonda (sp?) with Sram Red! At 10.25lb with a 680g frame that supposedly has a 275lb weight limit, it is the lightest production bike on the market! But, with the latest lightweight groups like Sram Red, just about every bike mfr has a sub-12lb bike. Heck, put a Sram Red group on a Riv custom and I bet it could get down to 16-17lb? :) Good Luck! > Cheers! > Chris > > -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
