The name was licensed from New Albion brewing. http://karledwards.com/blog/process-of-process-the-new-albion-cycles-badge/
On Sunday, March 29, 2015 at 7:31:56 AM UTC-7, Matt wrote: > > Someone with a business background (not me) could probably chime in with a > name for it, but what I see is a classic pattern used in product sales and > marketing. > > There is an established classic bicycle aesthetic, with ascribed > qualities, values, and identities, that Rivendell is arguably at the > forefront of. New Albion capitalizes on this established and > well-worked-for aesthetic by providing bike buyers with solid elements of > the aesthetic, but at a lower price. > > This is why KIA designed a car to look like the Honda Civic and Ford made > the Taurus look like an Aston Martin. They tread heavily on the design of > the more established, higher status and more expensive product, but sell at > a cheaper price. > > So like buyers of the Ford Taurus, buyers of the New Albion might aspire > to one day afford/own a Rivendell, but settle (at least in the mean time) > for something that fulfills to their satisfaction both the aesthetic needs > and functional needs of the bike, but at a lower cost. -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
