I have several thoughts on this.  When Rivendell Bicycle Works faces 
questions like this, it is 95% a financial question, and most importantly a 
cashflow question.  RBW does roughly $2M in sales annually, and I will 
guess has roughly $400,000 to $600,000 of inventory on their shelves on a 
given day.  That money that is tied up on the shelves shackles them.  It 
makes it hard to pay rent, pay salaries, and buy more stuff for the 
shelves.  They consistently have cashflow challenges, several times a year. 
 The hard questions they have to ask themselves is whether there is a way 
to reduce the amount of cash tied up on the shelves without radically 
reducing sales volume.  

All the made-to-order bikes have essentially ZERO impact on this.  The only 
tiny pain-point when you order a Hilsen is that they only make you pay half 
up front.  If you want to be helpful to RBW's cash flow situation, make a 
much bigger deposit on your made-to-order frame.  Count on all the made to 
order frames remaining available, because they have very little impact on 
Riv's cash-flow.  Scott got this 100% correct.  

Bikes that Riv has to order 100-at-a-time are SUPER painful to them from a 
cashflow perspective, so Clems, Appaloosas, Cheviuts, and Sams are all 
painful, and something has to give there.  Even now they miss sales because 
they don't have any medium size Appaloosas or Cheviuts and even the next 
order of Cheviuts are almost sold out in 55.  

It is fun to speculate/debate what would hurt the least to cut.  In my mind 
the biggest cash sink is complete Appaloosas and complete Sams.  A hundred 
complete Appaloosas on the shelf is a quarter million dollars in retail 
value.  A hundred Appaloosa framesets is half that, and you can build them 
up as they sell, ordering parts as you need them.  We, the customers might 
end up paying $3000 instead of $2600 for the same bike, but that would help 
the cash flow situation.

The real solution (in my mind) is a Riv FSA program (FSA=Flexible Spending 
Account).  If 250 debt-free Riv customers each bought a $2000 store credit 
from Rivendell today, that would be a half-million in cash that Riv could 
use to ride through the ups and downs.  If you know for a fact you are 
eventually going to spend money at RBW and you have money today, why not 
just buy a store credit from them today?  That's the way we can have a say 
in what they keep on the shelves.  Maybe Riv gives a TINY discount, like 
they sell you a $2100 store credit for $2000.  If a ton of us who want to 
see them continue to succeed invested in that way, they would be WAY better 
off.  They are not set up to manage tiny FSA's, so I don't think 2500 of us 
each doing $200 would be as helpful.  The ideal situation would be ten 
people each endowing Riv with $50k, and call them silent partners, but 
that's not likely to happen.  

Bill Lindsay
El Cerrito, CA

On Thursday, September 15, 2016 at 9:46:30 AM UTC-7, Scott McLain wrote:
>
> I thought it would be interesting if someone could set up a google survey 
> on this to see how the numbers came back.  Like others have said, 
> recognizing that there are a lot of variables that I don't know about and 
> probably wouldn't understand, I will share my uneducated opinion.
>
> Go build to order on the Waterford frames, but keep them all available. 
>  Don't need to stock demo's at Riv HQ.  Even if this mean a small price 
> increase.  This is a boundary condition for me.  I bought an AHH because I 
> wanted a MUSA bike.  I am an engineer in the manufacturing industry.
>
>
>

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