I think there is a complication. If I remember correctly, Grant actually
named his company after a '70s, US manufacturer of camping gear --
Rivendell Mountain Works? Whether or not it was they, they have a current
web presence.*

*And isn't that a sinister phrase? (Whooo! A web presence!)

>From the RMW "web presence":

The Back Story

Rivendell Mountain Works was the brainchild of Larry Horton back in 1971.
The flagship products were both based on designs created by the late Don
Jensen, who was a climber active with the Harvard Mountaineering Club, in
the 1960’s. Larry had a keen sense of how to manufacture these products to
a high standard and a design philosophy of adhering to a theme of
simplicity. In the 1977 catalog, Larry wrote “In spite of our choice to
remain a cottage industry-or, perhaps, because of it-we have managed to
continue an innovative influence on the world of equipment for backpackers,
climbers and skiers.”

One thing that RMW gear came to represent, in the 1970’s, was gear that was
reliable and had great longevity. Packs and tents are certainly two of the
most important items that you need to be able to trust implicitly. Even now
the Jensen Pack™ is built to be far more durable than many packs on the
market today. For longevity and during extreme use, it is just not going to
come apart on you. These packs are overbuilt to the nines.

On Fri, Aug 25, 2017 at 6:31 PM, Bill M. <bmenn...@comcast.net> wrote:

> This may have to do with some dealings with the Tolkien estate.  IIRC
> Grant agreed to stop using middle-Earthian related names for any new
> products but was allowed to keep the company name.  So, customs under the
> Rivendell name and the Legolas are grandfathered, but new products get
> names like Clem and Homer.
>
> Bill
> Stockton, CA
>
> On Sunday, August 20, 2017 at 5:29:21 AM UTC-7, Tony DeFilippo wrote:
>>
>>
>> Riv is the only bike company I know where the stock bike model names get
>> first billing on the down tube.
>>
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