I imagine it has a lot to do with future proofing their prices. Every time they raise prices people grumble and Grant apologizes. If you start pricing things a little higher from the get go you can wait a bit longer to raise prices, maybe even get some more cash flow and be able to float a little more gently in the ups and downs of the boutique not-bespoke-but-not-mass-market bike world.
Relatedly I sometimes worry about the bike industry going the way of the clothes industry. Currently the middle of the clothes market is tanking. “High end mall stores” like J Crew represented the middle tier market and are going extinct. As fast fashion comes in and pumps poorly made garments at rock bottom prices they eat away at lots of sales at the mid-tier range. I wonder what a similar stratification of the bike market looks like and where Riv fits in. -J -- You received this message because you are subscribed to the Google Groups "RBW Owners Bunch" group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at https://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
