I think the biggest thing that the Paceline folks miss is that you’d have to 
find a business advisor skilled in managing niche brands. The average bear 
would come in and get rid of the the things that make Rivendell different from 
many other companies. The idiosyncrasies appear to be problematic from someone 
who wants a hyper-normalized company or believes hyper-normalization is the 
best way to succeed in the market. A niche brand can exist with its 
idiosyncrasies and SHOULD exist. It’s just harder when you decide to do things 
based on a vision and opinion rather than a regression analysis of a market 
based solely on profit uber alles. 

-J

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