i don't have any facts to back this up, but i think that the roadeo is
doing quite well. the "homer" is the star of rivendell, period.
country bike, that can be used for many purposes. living in the san
joaquin valley and basically, a club rider, the roadeo fits me. and, i
still have that rivendell handling. the "homer" and the "atlantis" are
their stellar examples of the riv thing, but the roadeo is a slight
variation of this theme, and a very good one. when i picked up my
roadeo frameset, i was bs'ing with a hilsen owner that was really
excited about his new roadeo purchase. he uses his hilsen for
commuting( fendered ) and was going to use the roadeo for his weekend
club rides. bottom line, i think that grant and company hit the nail
on the head with their promotion of the roadeo.
don c.

On Jun 3, 6:12 pm, [email protected] wrote:
> Are you kidding? The whole Homer Hilsen hype with the epic poem and  
> everything? It was brilliant! Unfortunately, whoever came up with that 
> campaign,  
> wasn't there for the Roadeo or later models.
>
> In a message dated 6/3/2010 8:30:47 P.M. Eastern Daylight Time,  
>
> [email protected] writes:
>
> It  doesn't appear to me that Rivendell has a "marketing strategy,"
> other than  running small ads in Bicycle Quarterly and  Adventure
> Cyclist...

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