Yes, perhaps "brilliant" for the extant Riv fans who read it, but
"marketing" implies reaching beyond the current fan/customer base. I
don't see that happening, and never really have.

On Jun 3, 6:12 pm, [email protected] wrote:
> Are you kidding? The whole Homer Hilsen hype with the epic poem and  
> everything? It was brilliant! Unfortunately, whoever came up with that 
> campaign,  
> wasn't there for the Roadeo or later models.
>
> In a message dated 6/3/2010 8:30:47 P.M. Eastern Daylight Time,  
>
> [email protected] writes:
>
> It  doesn't appear to me that Rivendell has a "marketing strategy,"
> other than  running small ads in Bicycle Quarterly and  Adventure
> Cyclist...

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