I really enjoy the fact that Rivs aren't splashed with the brand name all over the bike too. I'm thinking of my Trek here, that thing says "TREK" in about 8 different areas on the bike. Kind of ridiculous. I didn't know about Rivendells until a friend of mine showed up to a ride using a Hilsen. I kept trying to find out what bike brand it was because it was so pretty, but I never heard of A. Homer Hilsen as a bike brand. This of course started a conversation about Rivs and many nights going to the Rivendell website, now I have a Sam Hillborne and plan on getting a Roadeo in the near future. I think it is one of the ways that Riv stands out, makes the bikes look more classy and less gaudy.
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