RBW still sells strips of 3M reflective tape, which can be snipped and 
shaped for a variety of surfaces, to increase visibility in the path of 
oncoming headlights. I put some on my Dyad rims, and like that it can be 
seen from front/rear as well as from the sides.

http://www.rivbike.com/product-p/re4.htm

- Andrew

On Tuesday, July 23, 2013 7:55:28 AM UTC-7, Peter Pesce wrote:
>
> I read about this reflectoring idea on Sheldon's site a while back. Don't 
> recall if it was a Sheldon idea or a Jobst Brandt idea, but it sounds like 
> it meets all the ideal criteria for reflectors - as much surface area as 
> you want, motion, etc. As most rims are bit convex in cross section (or a 
> lot, if you have Dyads or aero rims) you'd get good reflection across a 
> range of angles. And if you use the white / silver DOT tape then the 
> stickers would be virtually invisible on silver rims during the day. If not 
> sticking out is your thing.
>
> I've been meaning to do this for a while. Sounds like a quick easy weekend 
> job.
>
> -Pete in CT

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