1.3.2.1 Convergence of "identity management in various contexts" would be considerably easier if we would re-examine our commitment to the steadily expanding principle that change of name equals change in identity. I call this the "googlization" of cataloging. We need to differentiate ourselves from Google, not imitate them, if we want to survive into the future. Our current practices with regard to "bibliographic identities," corporate name changes, serial title changes and the like mitigate against our entity definitions corresponding to those of either catalog users, or publishers, or catalogers in other countries. I know my users do not consider an actress to be two people just because at some point in her career she decided to switch from her real name to a stage name, or a screenwriter to be two people just because he was blacklisted during the McCarthy Era and had to write under a pseudonym for a period of time. %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Martha M. Yee Cataloging Supervisor UCLA Film & Television Archive 1015 N. Cahuenga Blvd. Los Angeles, CA 90038-2616 323-462-4921 x27 323-469-9055 (fax) [EMAIL PROTECTED] (Email at work) Campus mail: 302 E. Melnitz 132306 http://myee.bol.ucla.edu (Web page) %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% "You have a dollar. I have a dollar. We swap. Now you have my dollar and I have your dollar. We are not better off. You have an idea. I have an idea. We swap. Now you have two ideas and I have two ideas. Both are richer. When you gave, you have. What I got, you did not lose. Thats cooperation"Jimmy Durante quoted in Schnozzola, by Gene Fowler, 1951, p. 207-208.

