Pieter, Actually, unless you've hit a curiosity button on that
individual reading an ad in his living room, you'll never get a chance
to discuss anything with him. If you're at a large train show you'll
get hooked by the large displays usually--Walthers, Overland maybe
Intermountain etc. Our hook has to be the curiosity factor. Remember,
you only get one chance to make a first impression!
When it comes to what a customer will see or what he thinks he
seeing--well I would think we take a lesson from our automotive
builders. Even the cheepie cars are shown dressed to the hilt! I'm not
certain if that means hi-rail or scale though!
Bob
>
> Hi Bob;
>
> That was certainly the concept behind the NASG logo and slogan.
> Certainly it makes no sense to hit an interested modeler over the head
> with the variations and differences in the first few minutes of
> discussion.
>
> The devil remains in the details; if all the advertising copy shows
> big wheels and Flyer compatible couplers, will people see beyond that
> to the detailed scale models that SHS, AM and Des Plaines produce, or
> will they see toys? If the pictures or samples all have scale wheels
> and couplers, what happens when the person sees a new, in-the-box
> model and it comes RTR Hi-rail with "extra" scale wheels (and you need
> to buy the scale couplers at extra cost).
>
> Pieter E. Roos
>
[Non-text portions of this message have been removed]
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