--- In [EMAIL PROTECTED], [EMAIL PROTECTED] wrote:
>   One way to really get kids interested in trains again is to have 
a movie 

Hi:
One more post on Starters....

My son & daughter and I were in a YMCA program called "Indian Guides" 
from the time my daughter was 5 until my son turned 10, about nine 
years. When the movie "Man of the House" came out, which if you've 
not seen it promanently features the Y' program, we in the program 
thought we'd get a TON of calls, after all, Chevy Chase and Fara 
Faucett starred! It didn't happen. The program is GREAT BTW and any 
of you guys out there looking for a way to be sure you spend time 
with your boys or girls in the 5-10 yr range should call the Y'.

The program recognition did go up, people would ask you about the 
program and you could say, " Have you seen the movie?" They'd go "Oh 
yeah!" and that hooked them a little longer so you could tell them 
what the program was really like as oppposed to the movie.

Point? Tie-ins are great but probably won't send S' to the moon. BUT, 
it would increase recognition. Might be even better to have Jimmy Eat 
World put some S-Gauge in their next music video! Or get Old Navy to 
use trains in one of their ads. Or get Aber & Fitch to use them in 
some sexy ad with 1/2 neked guys, better yet, get them to use them on 
their Christmas shopping bags! Lots of mall exposure there.

What i've come away with from this thread is:

1. More people are buying trains as they get older. Sales in general 
have been rising according to what i have read here. This means that 
more kids will get to see adults running trains so more kids will 
naturally want to run trains in the future. Kid still emulate the 
adults they love. This is a good thing, right?
2. We need to have liturature handy at any occasion where we display 
our trains. We don't currently have the luxury of sending the newbies 
to K-mart for a starter set. But, how many families do you know who 
do not have and use internet access? At a minimum, clubs or 
individuals can have a typed up list of websites ready to hand out to 
folks who show an interest. Websites are catalogs too. I know i drool 
occasionally when i cruise through ebay or look at SHS's site. After 
reading/catching up on this thread all morning I've convinced myself 
that i'm going to do this for ACSG's upcoming appearance at the 
Charlotte GATS show.
3. There's a lot of ways to skin a cat. Thanks to all of you who have 
and are producing all the fine equipment that's currently available. 
But don't ever expect Lionel to push Flyer. It's not in their best 
interest to dilute the liquor. I do think what little they are making 
is good quality, liked their version of Gabe. Wish they would bring 
the technology of the 21st century to bear on some of the stuff. But 
then, go back and reread the fourth sentance.
4. Computers have changed play and this has, i suspect, hurt sales of 
many types of toys that used to be popular. I just poled my 15 year 
old son and he couldn't think of a single kid he knows that builds 
models, plastic, wood, etc. except for two guys that are into gaming, 
Warhammer, they make their figurines. At least 1/2 the kids in the 
neighborhood i grew up in did this at least a little bit. Now kids 
mostly model on computers.
5. Grass roots efforts such as rehabbing old Atlantics are a good 
idea. Go for it and see how it does.

Have enjoyed this thread, it's been more civil than many, in spite of 
the obvious strongly differing opinions. Nuff talk, time to go play 
with my trains!

Regards,
Ted


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