http://www.sltrib.com/ci_3271357#2005

Utah developer pulls racial data from site

A selling point? Eagle Mountain was touted as having a lower percentage of
blacks than the rest of the state

By Matt Canham
The Salt Lake Tribune


Eagle Mountain is a burgeoning Utah County community, full of young
families, new homeowners and white people.

Lots and lots of white people.

The racial breakdown of Eagle Mountain was listed as a selling point on
the Web site of home builder Bigg Homes.

The site also included this comparison among others: "Black race
population percentage significantly below state average."

"Significantly below" was in bold.

David Adams, co-owner of Bigg Homes, removed the racial information from
the site after being contacted by The Salt Lake Tribune on Thursday.

"We apologize if that offended anybody. It wasn't our intention," he said.
"Frankly, it is offensive to me, too."

Adams said the information didn't come from his company.

A Web designer contracted to build the Bigg Homes site copied information
from another Internet address, www.city-data.com, according to Adams. The
information in almost the exact same format does appear on city-data.com.

"We noticed it immediately," Adams said. "We asked him to remove it."

That was two months ago.

"It wasn't done. It's done now," he said.

Adams is "considering" firing the Web designer. He refused to identify
that man or the company he works for.

Jeanetta Williams, president of the NAACP branch in Salt Lake City,
described the information as "subtle discrimination," meant to encourage
white people and discourage black people from buying in the area.

Salt Lake-area real estate agent Babs De Lay said that in general,
highlighting statistics about protected groups  such as racial minorities
is beyond unethical.

"That is discriminatory," said De Lay, who recently attended a conference
for realtors on federal fair housing laws. "That is definitely wrong."

The Fair Housing Act makes it illegal "To make, print, or publish . . .
any notice, statement, or advertisement, with respect to the sale or
rental of a dwelling that indicates any preference, limitation, or
discrimination based on race, color, religion, sex, handicap, familial
status, or national origin."

Bigg Homes, a division of EM Holdings, which also owns Tuscany Homes, had
its grand opening on Oct. 1 and has since sold 60 houses that are still
under construction.

The Web site for Tuscany Homes does not include any statistical
information about Eagle Mountain or any other area the company sells in.

Black residents in Eagle Mountain, like in the rest of Utah, are rare.
According to 2000 Census data, Eagle Mountain is 0.6 percent black. Utah
as a whole is about 1.3 percent black based on 2004 Census estimates.


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