3-D Makes Big Comeback The majority of moviegoers who saw Beowulf over the weekend sought out 3-D theaters to see it in, Paramount indicated Sunday. Although the film played in just 740 theaters equipped with digital 3-D projectors, the film earned twice as much in those theaters than in all the rest combined. In all, the film grossed $28.1 million -- a figure that came in at the low end of analysts' expectations. Nevertheless, Paramount marketing and distribution chief Rob Moore told today's (Monday) Los Angeles Times: "This will do great work in terms of convincing exhibitors that they should be investing in 3-D technology." In second place was Jerry Seinfeld's animated Bee Movie, with $14.3 million. Another family flick, Mr. Magorium's Wonder Emporium, opened in fifth place with $10 million. But the film that impressed the most was Oscar-touted No Country for Old Men, which came in in seventh place with $3.1 million despite the fact that it had expanded into only 148 theaters. According to estimates, the Coen Bros. film averaged $20,932 per theater; by contrast, the No. 1 film, Beowulf, opened with $8,912 per theater.
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