There are a couple of these meeting at the Borders just up the road from me. Never felt compelled to join in, though.
On Sat, Mar 20, 2010 at 9:47 AM, Kelwyn <ravena...@yahoo.com> wrote: > > > http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story > > The chain lets book groups know they are welcome to meet at its stores. The > move is aimed at boosting sales amid intense competition from online vendors > and big retailers such as Wal-Mart and Target. > > By Sandra M. Jones > > March 20, 2010 > > Chicago > > In the increasingly brutal book wars, Borders Group Inc. is learning what > coffeehouses long have known: Encourage shoppers to think of you as a home > away from home and they'll spend more, maybe even become regulars. > > To spur that feeling, Borders quietly unveiled a program last month that > invites book clubs to convene at its cafes instead of in members' homes. The > step is geared toward helping the money-losing bookstore chain drum up sales > and reshape itself into a local gathering place instead of a faceless > superstore. > > >
