Why is Border still around and Barnes and Noble not? All of the B&N are gone here.
On Sat, Mar 20, 2010 at 6:47 AM, Kelwyn <ravena...@yahoo.com> wrote: > http://www.latimes.com/business/la-fi-borders20-2010mar20,0,7054811.story > > The chain lets book groups know they are welcome to meet at its stores. The > move is aimed at boosting sales amid intense competition from online vendors > and big retailers such as Wal-Mart and Target. > > By Sandra M. Jones > > March 20, 2010 > > Chicago > > > In the increasingly brutal book wars, Borders Group Inc. is learning what > coffeehouses long have known: Encourage shoppers to think of you as a home > away from home and they'll spend more, maybe even become regulars. > > To spur that feeling, Borders quietly unveiled a program last month that > invites book clubs to convene at its cafes instead of in members' homes. The > step is geared toward helping the money-losing bookstore chain drum up sales > and reshape itself into a local gathering place instead of a faceless > superstore. > > > > > > ------------------------------------ > > Post your SciFiNoir Profile at > > http://groups.yahoo.com/group/scifinoir2/app/peoplemap2/entry/add?fmvn=mapYahoo! > Groups Links > > > > -- Celebrating 10 years of bringing diversity to perversity! Mahogany at: http://groups.yahoo.com/group/mahogany_pleasures_of_darkness/
