> > > I'm curious, do you think that non-IT-types would be open-minded
> > > enough to learn Markdown.

It's also worth noting that:
> "...the single biggest source of inspiration for Markdown’s syntax is the 
> format of plain text email."[1]

[1]: http://daringfireball.net/projects/markdown/

I'm willing to bet that "Non-IT-types" are more familiar with email
than any other form of computer network-based communication. It's not
necessarily something new to learn, since it is based on conventions
that most people already use.

> AND 2) my big one, I can never remember what is the stand in for
> what. Is "*" italics or bold?

The idea is that you don't have to think in terms of "bold" or
"italics". Those are implementation details anyway.  Really, you
should just think in terms of *emphasis* and **stronger emphasis**
(you can use '*' or '_'), which convey the actual meaning.  These
produce <em></em> and <strong></strong>, respectively.  I can't think
of a better way to do this.  The meaning is immediately obvious (in
both source and formatted forms!) and __much faster__ than having to
click on a button.

Brian
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