Re: [ozmidwifery] Magazine Horror story
Alphia, I am extremely interested in your work and am very happy to share mine. Please contact me off this list. We can report back to the list on our findings. Cheers Gabrielle [EMAIL PROTECTED] - Original Message - From: Alphia Garrety To: [EMAIL PROTECTED] Sent: Monday, December 02, 2002 2:35 PM Subject: Re: [ozmidwifery] Magazine Horror story Gabrielle,I am very interested in the research you have conducted. I have been collecting over the last two years various newspaper and magazine articles on pregnancy and birth. I was wondering if you were interested in sharing some of your research. I am in the middle of my PhD thesis- and a section of a chapter is related to what you are speaking of. If you had a reference list of the articles you have used it would be most helpful- and I am happy to reciprocate.Take careAlphia At 01:30 PM 2/12/02 +1000, you wrote: Thank you Andrea for alerting us to the 'power of the popular media's portrayal of childbearing', and how insidious it can be.Recent research I have completed on the information women receive regarding childbearing in popular women's magazines was very disturbing. SHE magazine was one magazine analysed as it offered a story on Cindy Crawford and baby Presley (Cindy had a home birth). It offered nothing valuable about birth, it was a six page advertisement for Revlon cosmetics using images that were very sexy. Phallic lipsticks oozing with melted liquid and a beautiful buxom Cindy wearing an off the shoulder lacy black bra. All about the 'Whore'. She birthed at home, a very bold defiant woman, NOT a woman you would trust.My research revealed if you are a good woman accepting the 'correct medical advice and care in a safe hospital environment' you are portrayed as 'The Madonna' pink, married and submissive. 'Good women' fear birth and doubt their strength as women to birth safely without medical intervention. Your reward for this behaviour will be a pain free birth via and epidural and a perfect baby that the Doctor delivers for you. Instrumental births are portrayed as 'normal births'. (Women's Weekly, March 2000, Jennifer Keyte's antenatal story)The magazines demonised the home birth choice, denying the safeness of a home birth comparing it to the safety of a hospital birth.The stereotype was apparent 'Good girls do as they are told and have medicalised births', Bad girls are untrustworthy and chose home births'.In 2000 one only of the magazines analysed sold over 750,000 copies in one month, popular women's magazines are a very powerful form of media, we do need to challenge them and certainly not accept free advertising by distributing them within the hospitals.CheersGabrielleAlphia Garrety (Ba. Hons.)PhD. CandidateSchool of Sociology and Justice StudiesBankstown Campus, University of Western SydneyUWS Locked Bag 1797South Penrith Distribution CentreNSW 1797 AustraliaPhone: 02 97726628Fax: 02 97726584
[ozmidwifery] Magazine Horror story
Thank you Andrea for alerting us to the 'power of the popular media's portrayal of childbearing', and howinsidious it can be. Recent research I have completed on the information women receive regarding childbearing in popular women's magazines was very disturbing. SHE magazine was one magazine analysed as it offered a story on Cindy Crawford and baby Presley (Cindy had ahome birth). It offered nothing valuable about birth, it was a six page advertisement for Revlon cosmetics using images that were very sexy.Phallic lipsticks oozing with melted liquid and a beautiful buxom Cindy wearing an off the shoulder lacy black bra. All about the 'Whore'. She birthed at home, a very bold defiant woman, NOT a woman you would trust. My research revealed if you are a good woman accepting the 'correct medical advice and care in a safe hospital environment' you are portrayed as 'The Madonna' pink, married and submissive. 'Good women' fear birth and doubt their strength as women to birth safely without medical intervention. Your reward for this behaviour will be a pain free birth via and epidural and a perfect baby that the Doctor delivers for you. Instrumental births are portrayed as 'normal births'. (Women's Weekly, March 2000, Jennifer Keyte's antenatal story) The magazines demonised the home birth choice,denying the safeness of a home birth comparing itto the safety of a hospital birth. The stereotypewas apparent 'Good girls do as they are told and have medicalised births', Bad girls are untrustworthy andchose home births'. In 2000 one only of the magazines analysed sold over 750,000 copies in one month,popular women's magazines are a verypowerful form of media, we do need to challenge them and certainly not accept free advertising by distributing them within the hospitals. Cheers Gabrielle
Re: [ozmidwifery] Magazine Horror story
Gabrielle, I am very interested in the research you have conducted. I have been collecting over the last two years various newspaper and magazine articles on pregnancy and birth. I was wondering if you were interested in sharing some of your research. I am in the middle of my PhD thesis- and a section of a chapter is related to what you are speaking of. If you had a reference list of the articles you have used it would be most helpful- and I am happy to reciprocate. Take care Alphia At 01:30 PM 2/12/02 +1000, you wrote: Thank you Andrea for alerting us to the 'power of the popular media's portrayal of childbearing', and how insidious it can be. Recent research I have completed on the information women receive regarding childbearing in popular women's magazines was very disturbing. SHE magazine was one magazine analysed as it offered a story on Cindy Crawford and baby Presley (Cindy had a home birth). It offered nothing valuable about birth, it was a six page advertisement for Revlon cosmetics using images that were very sexy. Phallic lipsticks oozing with melted liquid and a beautiful buxom Cindy wearing an off the shoulder lacy black bra. All about the 'Whore'. She birthed at home, a very bold defiant woman, NOT a woman you would trust. My research revealed if you are a good woman accepting the 'correct medical advice and care in a safe hospital environment' you are portrayed as 'The Madonna' pink, married and submissive. 'Good women' fear birth and doubt their strength as women to birth safely without medical intervention. Your reward for this behaviour will be a pain free birth via and epidural and a perfect baby that the Doctor delivers for you. Instrumental births are portrayed as 'normal births'. (Women's Weekly, March 2000, Jennifer Keyte's antenatal story) The magazines demonised the home birth choice, denying the safeness of a home birth comparing it to the safety of a hospital birth. The stereotype was apparent 'Good girls do as they are told and have medicalised births', Bad girls are untrustworthy and chose home births'. In 2000 one only of the magazines analysed sold over 750,000 copies in one month, popular women's magazines are a very powerful form of media, we do need to challenge them and certainly not accept free advertising by distributing them within the hospitals. Cheers Gabrielle Alphia Garrety (Ba. Hons.) PhD. Candidate School of Sociology and Justice Studies Bankstown Campus, University of Western Sydney UWS Locked Bag 1797 South Penrith Distribution Centre NSW 1797 Australia Phone: 02 97726628 Fax: 02 97726584
Re: [ozmidwifery] Magazine horror story
Hi Andrea and all Shame they forgot about that article on maternal deaths and the NHMRC Report they ran and the subsequent letter I wrote and they published on the amazing benefits of midwifery care and the buzz of natural birth. Too push to push, but not too posh for a pulmonary embolism? Sad eh! Justine Hi kisters, It has just come to my attention that *She* magazine has published a special edition that is being distributed in hospitals in huge piles for a free giveaway. The cover story is *She gives birth* and, you guessed it, the lead story is *Too posh to push*. The whole magazine is obviously designed to push caesarean births and obstetric care. If all of you who work in hsopitals could check every place that these magazines could be lurking and remove them it would be a service to women. In the hospital I heard about, they were found in the antenatal clinic, physio department, labour ward and general waiting area in maternity. They are all now safely residing in the re-cycle bin - about 700 in all. What a waste of paper and what an insult to women (but what a clever marketing idea by the medical fraternity!!) Please get cracking everyone Andrea - Andrea Robertson Birth International * ACE Graphics * Associates in Childbirth Education e-mail: [EMAIL PROTECTED] web: www.birthinternational.com -- This mailing list is sponsored by ACE Graphics. Visit http://www.acegraphics.com.au to subscribe or unsubscribe. -- This mailing list is sponsored by ACE Graphics. Visit http://www.acegraphics.com.au to subscribe or unsubscribe.
[ozmidwifery] Magazine horror story
Hi kisters, It has just come to my attention that *She* magazine has published a special edition that is being distributed in hospitals in huge piles for a free giveaway. The cover story is *She gives birth* and, you guessed it, the lead story is *Too posh to push*. The whole magazine is obviously designed to push caesarean births and obstetric care. If all of you who work in hsopitals could check every place that these magazines could be lurking and remove them it would be a service to women. In the hospital I heard about, they were found in the antenatal clinic, physio department, labour ward and general waiting area in maternity. They are all now safely residing in the re-cycle bin - about 700 in all. What a waste of paper and what an insult to women (but what a clever marketing idea by the medical fraternity!!) Please get cracking everyone Andrea - Andrea Robertson Birth International * ACE Graphics * Associates in Childbirth Education e-mail: [EMAIL PROTECTED] web: www.birthinternational.com -- This mailing list is sponsored by ACE Graphics. Visit http://www.acegraphics.com.au to subscribe or unsubscribe.
