Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project

[Jelle de Jong]

http://www.surveymonkey.com/EricFoong wrote:
> Hi Jelle,
>  
> Nice to heard from you again. How about the questionnaire feedback? Pls
> fill up the feedback form (in attachment). Your comment is important to
> my research report. The questionnaire URL is this:
> http://www.surveymonkey.com/s.aspx?sm=wZOc1aSwMdF2LBwBTMc7YQ_3d_3d

I tried the link but it goes to the main site
http://www.surveymonkey.com/ not the survey. If you can also send the
question through email.

1 How long did it take you take to fill-up the questionnaire? (Tick one)
5-10 minuets

2 Is the instruction clear? (Tick one)
clear

3 Do you find any difficulty in answering the questions? Why?
4 Do you find any ambiguity during answering the questionnaire? Why?
No they were basic questions, however they are answered from my point of
view.

5 How do you find the presentation of the questionnaire? (Tick one)
They could be better formatted, but no point of hassling about it.

> Now, my research had done data collection. Collected 1022 responses from
> Generation Y in Malaysia. Most probably the analysis and findings will
> be released on early November. At that time, i will email the findings
> and recommendation branding strategy to you and the Ubuntu Linux
> marketing team. At last step, i need your comment again about the
> recommended branding strategy - to make decision which branding strategy
> is appropriate.

It depends on your goal and your public. You cant do everything in one
time. First you getter a list of resources you have, like time,
material, people.

For example when your approach a technical university, you take a
different strategy when organise a meeting in your local living place.

The best way is to get people using Ubuntu, and help them to keep using
it and tell them step by step about the philosophy.

Best regards,

Jelle

> Regards,
> Eric Foong
> 
> 
> */Jelle de Jong <[EMAIL PROTECTED]>/* wrote:
> 
> Hi Eric,
> 
> EricFoong wrote:
> >
> > Hi Jellel,
> >
> > Nice to meet you. It is glad to meet a young entrepreneur from
> > Netherlands! After I have read your email, I have the following
> questions:
> >
> > 1. What type of marketing or branding strategy that you have made to
> > improve awareness of Ubuntu Linux in Netherlands?
> 
> This is a far to wide question to answer completely. But to summary, we
> make magazines, we give meetings, we provide irq support, and try to get
> as much media attention as possible. We also give advice to company's
> and the government about Floss and Ubuntu.
> 
> > 2. Why you select the ¡°Moderately Interest¡± option for answer 4
> and 5
> > of the question 5 in the questionnaire while other factors as ¡°High
> > Interest¡±? Do you think the OS that can help consumer to achieve
> their
> > personal needs and the emotional benefit (Youth Generation OS, Dancing
> > with Computer: Use It, Love It, Pass It On) have no impact on the
> > motivation?
> 
> I filled in he questionnaire form my point fo view, My point is not the
> same as the average user. I use Linux because I believe in its
> philosophy, the fact fact that you can download it at no cost is not
> relevant for me personally. From the marketing perspective I look at the
> average user and make a switch in the way the user is motivated to use
> Linux. Things like money, multimedia, interests, emotional satisfaction,
> easy use etcetera become important.
> 
> > 3. Similar to question above, why you select the ¡°Moderately
> > Important¡± option for answer 4 and 5 of the question 6 in the
> > questionnaire while other factors as ¡°High Interest¡±? Do you
> think the
> > OS that can help consumer to achieve their personal needs and the
> > satisfaction cannot make the consumer to stay with the same brand?
> 
> See previous point.
> 
> > 4. What is your company name and your position in that company?
> What is
> > your company website?
> 
> We got a starting company, that is specialised in the research and
> development, together with training in the development of embedded hard-
> and software that is development with only Floss development tools. We
> are trying to create a new type of base platform for the development
> with Floss development tools. Starting with ARM micro controllers
> together with Embedded Linux (ARM-Linux)
> 
> If somebody want to give feedback or has some questions, I am happy to
> respond.
> 
> Best regards,
> 
> Jelle
> 
> (PS, everybody good work with gusty, up to the next release :-P)

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Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project

[Jelle de Jong]

Hi Eric,

EricFoong wrote:
>  
> Hi Jellel,
>  
> Nice to meet you. It is glad to meet a young entrepreneur from
> Netherlands! After I have read your email, I have the following questions:
>  
> 1. What type of marketing or branding strategy that you have made to
> improve awareness of Ubuntu Linux in Netherlands?

This is a far to wide question to answer completely. But to summary, we
make magazines, we give meetings, we provide irq support, and try to get
as much media attention as possible. We also give advice to company's
and the government about Floss and Ubuntu.

> 2. Why you select the ¡°Moderately Interest¡± option for answer 4 and 5
> of the question 5 in the questionnaire while other factors as ¡°High
> Interest¡±? Do you think the OS that can help consumer to achieve their
> personal needs and the emotional benefit (Youth Generation OS, Dancing
> with Computer: Use It, Love It, Pass It On) have no impact on the
> motivation?

I filled in he questionnaire form my point fo view, My point is not the
same as the average user. I use Linux because I believe in its
philosophy, the fact fact that you can download it at no cost is not
relevant for me personally. From the marketing perspective I look at the
average user and make a switch in the way the user is motivated to use
Linux. Things like money, multimedia, interests, emotional satisfaction,
easy use etcetera become important.

> 3. Similar to question above, why you select the ¡°Moderately
> Important¡± option for answer 4 and 5 of the question 6 in the
> questionnaire while other factors as ¡°High Interest¡±? Do you think the
> OS that can help consumer to achieve their personal needs and the
> satisfaction cannot make the consumer to stay with the same brand?

See previous point.

> 4. What is your company name and your position in that company? What is
> your company website?

We got a starting company, that is specialised in the research and
development, together with training in the development of embedded hard-
and software that is development with only Floss development tools. We
are trying to create a new type of base platform for the development
with Floss development tools. Starting with ARM micro controllers
together with Embedded Linux (ARM-Linux)

If somebody want to give feedback or has some questions, I am happy to
respond.

Best regards,

Jelle

(PS, everybody good work with gusty, up to the next release :-P)

> I have resent the questionnaire design feedback form in PDF format.
> Please comment on the questionnaire. Your feedback is highly appreciated.
>  
>  
> 
> Feedback on this email is very welcome, so everybody feel free to anticipate 
> in it!
> 
> Thank you. 
> 
>  
> 
> Regards,
> Eric Foong 
> 
>  
> 
> 
> */Jelle de Jong <[EMAIL PROTECTED]>/* wrote:
> 
> 
> Dear EricFoong,
> 
> My name is Jelle de Jong, I am an entrepreneur and strong believer in
> FLOSS technology's (http://en.wikipedia.org/wiki/FOSS). I have a
> starting company specialised in the development and training of embedded
> hard- en software system designed with FLOSS technology. I am a member
> of the Free Software Foundation Europe (http://www.fsfeurope.org/) and I
> do marketing and promoting for FLOSS and Ubuntu Linux in the
> Netherlands.
> 
> In my experience, the first step to motivate students when they have to
> do work, involving Ubuntu Linux related items, is to get them USE Ubuntu
> as there primarily operating system. Give them support for al there
> questions. Also teach them the complete GNU philosophy
> (http://www.gnu.org/philosophy/) But take this step by step. I have seen
> people get very annoyed and scared with this flooding of information and
> getting the idea that everybody supporting GNU are fools, and you don't
> want that! (they and up working for a company called Microsoft!)
> 
> The question how to keep people using Ubuntu Linux for the rest of there
> live is very important! The fact that Ubuntu Linux is free, is only a
> motivator to get people to try Ubuntu Linux. It is important that you
> explain all the problems with Ubuntu Linux. Ubuntu Linux is not perfect,
> neither is Microsoft Windows. When people are fully comfortable with the
> negative aspects of Ubuntu Linux and stand behind the GNU/FLOSS
> philosophy, they will stay using Ubuntu Linux and overcome all the
> obstacles they will find when using Ubuntu Linux. For example a lot of
> people have tried Ubuntu Linux, but moved back to Windows because it did
> not meet there expectations on the long run!
> 
> You can find more research spread over the internet, a good source is
> Wikipedia and the FSFE. The documents I send you also contain references
> to detailed sources.
> 
> Feedback on this email is very welcome, so everybody feel free to
> anticipate in it!
> 
> Best regards,
> 
> Jelle (tuxcrafter)
> 
> Please avoid sending me W

Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project

[EricFoong]

 
  Hi Jellel,
   
  Nice to meet you. It is glad to meet a young entrepreneur from Netherlands! 
After I have read your email, I have the following questions: 
   
  1. What type of marketing or branding strategy that you have made to improve 
awareness of Ubuntu Linux in Netherlands? 
   
   
  2. Why you select the ¡°Moderately Interest¡± option for answer 4 and 5 of 
the question 5 in the questionnaire while other factors as ¡°High Interest¡±? 
Do you think the OS that can help consumer to achieve their personal needs and 
the emotional benefit (Youth Generation OS, Dancing with Computer: Use It, Love 
It, Pass It On) have no impact on the motivation?
   
   
  3. Similar to question above, why you select the ¡°Moderately Important¡± 
option for answer 4 and 5 of the question 6 in the questionnaire while other 
factors as ¡°High Interest¡±? Do you think the OS that can help consumer to 
achieve their personal needs and the satisfaction cannot make the consumer to 
stay with the same brand?
   
   
  4. What is your company name and your position in that company? What is your 
company website?
   
   
  I have resent the questionnaire design feedback form in PDF format. Please 
comment on the questionnaire. Your feedback is highly appreciated.
   
   

Feedback on this email is very welcome, so everybody feel free to anticipate in 
it!

Thank you. 

 

Regards,
Eric Foong 
   


Jelle de Jong <[EMAIL PROTECTED]> wrote:   
Dear EricFoong,

My name is Jelle de Jong, I am an entrepreneur and strong believer in
FLOSS technology's (http://en.wikipedia.org/wiki/FOSS). I have a
starting company specialised in the development and training of embedded
hard- en software system designed with FLOSS technology. I am a member
of the Free Software Foundation Europe (http://www.fsfeurope.org/) and I
do marketing and promoting for FLOSS and Ubuntu Linux in the Netherlands.

In my experience, the first step to motivate students when they have to
do work, involving Ubuntu Linux related items, is to get them USE Ubuntu
as there primarily operating system. Give them support for al there
questions. Also teach them the complete GNU philosophy
(http://www.gnu.org/philosophy/) But take this step by step. I have seen
people get very annoyed and scared with this flooding of information and
getting the idea that everybody supporting GNU are fools, and you don't
want that! (they and up working for a company called Microsoft!)

The question how to keep people using Ubuntu Linux for the rest of there
live is very important! The fact that Ubuntu Linux is free, is only a
motivator to get people to try Ubuntu Linux. It is important that you
explain all the problems with Ubuntu Linux. Ubuntu Linux is not perfect,
neither is Microsoft Windows. When people are fully comfortable with the
negative aspects of Ubuntu Linux and stand behind the GNU/FLOSS
philosophy, they will stay using Ubuntu Linux and overcome all the
obstacles they will find when using Ubuntu Linux. For example a lot of
people have tried Ubuntu Linux, but moved back to Windows because it did
not meet there expectations on the long run!

You can find more research spread over the internet, a good source is
Wikipedia and the FSFE. The documents I send you also contain references
to detailed sources.

Feedback on this email is very welcome, so everybody feel free to
anticipate in it!

Best regards,

Jelle (tuxcrafter)

Please avoid sending me Word or PowerPoint attachments.
See http://www.gnu.org/philosophy/no-word-attachments.html



   
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Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project

[Jelle de Jong]

 >  EricFoong wrote:
>  
> Hi Jelle,
>  
> Thanks for your information. Your research provides valuable information
> to my research. However, I have few questions that need your further
> clarification.
>  
>  
> 1. Are you part of marketing team for Ubuntu Linux or Canonical Ltd?
> Please introduce yourself.
>  
>  
> 2. What is FLOSS philosophy?
>  
>  
> 3. In your opinion, what is the strategy to make the students stay
> motivated with the Ubuntu Linux?
>  
>  
> 4. Other than ¡°motivation¡± factor, do you think the price, product
> attribute, product quality and functional benefit can contribute to
> allow consumer to choose Ubuntu Linux rather than others operating
> system in the market?
> Example:
> PRICE: ¡°Life Time Free: Free Software, Free Operating System¡± ¨C
> emphasize on zero cost feature
>  
> PRODUCT ATTRIBUTE: ¡°Look through Window, Find the Difference: The
> Different Operating System¡± ¨C emphasize on the unique feature of
> Ubuntu Linux
>  
> Product Quality: ¡°High Quality Operating system¡± ¨C emphasize on quality
>  
> Functional Benefit: ¡°The Most Effective Operating System: Serve your
> works, learning and entertainment needs¡±. ¨C emphasize on how the
> operating system help consumers to attain and sustain their personal needs
>  
>  
> 5. I have created a questionnaire, please give comment on it. The
> questionnaire can be accessed using the URL link below:
> SurveyQuestionnaire
> 
>  
> Please fill up the questionnaire design feedback form as in attachment
> and send it back to me.
>  
>  
> Once again, i would like to thank for your information. If you have any
> other research related to consumer's acceptance or marketing research on
> Ubuntu Linux, please send it to me for references.
>  
> Thank you.
>  
> Regards,
> Eric Foong
> 
> 
> */Jelle de Jong <[EMAIL PROTECTED]>/* wrote:
> 
> EricFoong wrote:
> >
> >
> > Hi,
> >
> >
> >
> > My name is Eric Foong. I am a Master Student of a course named
> Master of
> > Science in Management Information System. I am studying in INTI
> > International University College (http://www.intimal.edu.my), which is
> > located in Malaysia. The purpose of this email is the notification to
> > the Ubuntu Linux Marketing/Branding Team that I am conducting an
> > academic research project related to the branding of Ubuntu Linux. The
> > title of my research project is “Branding strategy for Ubuntu Linux:
> > Brand Association’s Critical Success Factor Perspective?
> >
> >
> >
> > The result of the research *benefits to Canonical Ltd, the main
> sponsor
> > of Ubuntu Linux, and Ubuntu Linux’s Marketing/Branding Team*
> because the
> > research tends to understand the consumer behavior and needs towards
> > Operating System from the perspective of brand association’s critical
> > success factors. The research provides better insight to the awareness
> > strategy because the research’s findings and recommendation *help
> > marketers/brand practitioners to plan the branding strategy in more
> > accurate manner and achieve cost-effective purpose*.
> >
> >
> >
> > The research project serves two objectives. They are:
> >
> > *1. **Evaluate the brand association’s critical success factor
> > for Ubuntu Linux.*
> >
> > *2. **Critically evaluate the branding strategy for Ubuntu Linux
> > from the perspective of brand association*
> >
> >
> >
> > In order to achieve the research objective, two research questions
> have
> > been designed. They are:
> >
> > *1. **What is the brand association’s critical success factor
> > that meets consumer’s need?*
> >
> > *2. **What is the branding strategy available for Ubuntu Linux
> > from the perspective of brand association?*
> >
> >
> >
> > The outcomes of this research project includes:
> >
> > l *The findings provide improvement suggestion to the brand and
> product
> > based on the consumer’s viewpoint. *
> >
> > l *It aid to the brand**ing strategy **of Ubuntu Linux.*
> >
> >
> >
> >
> >
> > So, I would like to acquire the cooperation from the Ubuntu Linux
> > Marketing/Branding Team to provide information and involvement to this
> > research project. The methodology used in this research project is as
> > shown below:
> >
> > *1) **Define the Research Objective*
> >
> > *2) **Plan the research.*
> >
> > *3) **Conducting the survey research and data collection using
> > questionnaire*
> >
> > *4) **Analyzing the data*
> >
> > *5) **Make conclusion and recommendation*
> >
> > *6) **Discuss the result of research with Ubuntu Linux
> > Marketing/Branding Team*
> >
> >
> >
> > In this process I will