Default Negative Keywords on Smart Campaign

['Andrew Wirtz' via Google Ads API and AdWords API Forum]

Hi,

I am running into an issue where publishing a Smart Campaign creates a 
large list of negative keyword campaign criterion automatically. NOTE: I'm 
talking about keywords, NOT keyword themes. I am not setting any negative 
keywords, yet they still appear when querying the campaign_criterion 
endpoint.

*Query:*
SELECT
campaign.resource_name,
campaign_criterion.negative,
campaign_criterion.type,
campaign_criterion.keyword.text,
campaign_criterion.keyword.match_type,
campaign_criterion.display_name,
campaign_criterion.criterion_id 
FROM
campaign_criterion
WHERE
campaign.resource_name = '{campaign_resource_name}'
AND
campaign_criterion.type = 'KEYWORD'

*Results (1 example from 1999 results) :*
{
"resourceName": 
"customers/#/campaignCriteria/###~71078880",
"type": "KEYWORD",
"keyword": {
"matchType": "PHRASE",
"text": "backpack"
},
"criterionId": "71078880",
"negative": true,
"displayName": "backpack"
},


I'm really confused because these are Smart Campaigns, which don't even 
allow keywords, they use keyword themes. I checked that the account doesn't 
have any account negative keywords, nor any Content Suitability choices, 
nor content exclusion lists.

I have tried manually removing these via the API with a 
campaign_criterion_operation remove for the resource name, but that returns 
an error:

{
  error_code {
context_error: OPERATION_NOT_PERMITTED_FOR_CONTEXT
  }
  message: "The operation is not allowed for the given context."
  trigger {
string_value: "EXPRESS(EXPRESS_SMART)"
  }
  location {
field_path_elements {
  field_name: "mutate_operations"
  index: 0
}
field_path_elements {
  field_name: "campaign_criterion_operation"
}
field_path_elements {
  field_name: "remove"
}
  }
}

I am worried that this is impacting our campaign's performance as we are 
trying to target ads for school backpack donations but both "school" 
and "backpack" show up in this negative keyword list. Please let me know if 
these negative keywords are causing the campaign to underperform, and what 
can be done about it.

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Re: Empty ad headlines/descriptions on ad_info from SmartCampaignSuggestService

['Andrew Wirtz' via Google Ads API and AdWords API Forum]

Is there an explanation for this? How can we programmatically tell a reason 
for why some websites don't return ad text suggestions?

On Wednesday, June 5, 2024 at 8:20:03 AM UTC-5 Andrew Wirtz wrote:

> Hi,
>
> We've noticed some websites seem to respond with empty 
> headlines/descriptions when calling the SmartCampaignSuggestService. 
> There's no error, just empty responses. Is there something we can do to 
> figure out why a particular final_url doesn't return suggestions? 
>
> NOTE: this is for ad suggestion, it's able to provide keyword_theme 
> suggestions just fine.
>
> I can provide logs of the specific calls if necessary. 
>
> Thank you
>

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Re: Smart Campaign Update Mutation won't work even though its already been stated on the documentation that it is mutatble.

['Andrew Wirtz' via Google Ads API and AdWords API Forum]

Think I had this problem a while ago. I found that you cannot use the 
AdGroupAdService to modify/update an AdGroupAd, instead you must modify the 
Ad via the AdService.

So I turned 
"customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}"
into 
"customers/{customer_id}/ads/{ad_id}"

and used that resource in the AdService and was able to modify the Smart 
Campaign ads. You have to use an AdOperation of course though.
On Monday, June 3, 2024 at 11:11:21 AM UTC-5 Jerson Dela Cerna wrote:

> {
> "errorCode": {
> "requestError": "IMMUTABLE_FIELD"
> },
> "message": "Field 'ad.smart_campaign_ad.descriptions' 
> cannot be modified by 'UPDATE' operation.",
> "location": {
> "fieldPathElements": [
> {
> "fieldName": "mutate_operations",
> "index": 3
> },
> {
> "fieldName": "ad_group_ad_operation"
> },
> {
> "fieldName": "update"
> },
> {
> "fieldName": "ad"
> },
> {
> "fieldName": "smart_campaign_ad"
> },
> {
> "fieldName": "descriptions"
> }
> ]
> }
> },
> {
> "errorCode": {
> "requestError": "IMMUTABLE_FIELD"
> },
> "message": "Field 'ad.smart_campaign_ad.headlines' 
> cannot be modified by 'UPDATE' operation.",
> "location": {
> "fieldPathElements": [
> {
> "fieldName": "mutate_operations",
> "index": 3
> },
> {
> "fieldName": "ad_group_ad_operation"
> },
> {
> "fieldName": "update"
> },
> {
> "fieldName": "ad"
> },
> {
> "fieldName": "smart_campaign_ad"
> },
> {
> "fieldName": "headlines"
> }
> ]
> }
> }
> ],
>

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Re: bug: missing enum in api (smartcampaignstatus)

[Andrew Wirtz]

What do you mean by "pending review according to the Google Ads dashboard"? 
I have been having similar issues with Smart Campaigns where the Dashboard 
says something about a "quick policy review".

On Monday, May 6, 2024 at 3:48:36 AM UTC-5 Levi Kline wrote:

To follow up -- could you please clarify the meaning of the `PENDING` 
status? We have several Smart campaigns that only have a primary status of 
`ELIGIBLE,` but are pending review according to the Google Ads dashboard. 
How are we able to determine if a Smart campaign is under review? Thanks 
for the clarification.

Best,
Levi

On Thursday, May 2, 2024 at 8:56:33 AM UTC-7 Google Ads API Forum Advisor 
wrote:

Hi,

Thank you for reaching out to the Google Ads API support team.

Kindly note that campaign.primary_status 

 has 
the enum 'PENDING' and campaign.primary_status_reasons 

 
has the enum 'MOST_ADS_UNDER_REVIEW' are available in the query builder. 
Kindly check the below query to retrieve the primary status and primary 
status reasons for the smart campaign using the campaign 
 
report: SELECT campaign.id, campaign.name, 
campaign.advertising_channel_type, campaign.primary_status, 
campaign.primary_status_reasons, campaign.status FROM campaign WHERE 
campaign.advertising_channel_type = 'SMART' AND campaign.primary_status = 
'PENDING' AND campaign.primary_status_reasons CONTAINS ALL 
('MOST_ADS_UNDER_REVIEW') You can use Query Builder 

 
to create your query and Query Validator 
 to 
validate your query. Also, kindly try making the request to the search 

 or searchStream 

 endpoint 
by passing your customer ID and developer token and let us know how this 
goes on your end.
  
This message is in relation to case 
"ref:!00D1U01174p.!5004Q02tIr88:ref" (ADR-00233375)

Thanks,
  [image: Google Logo] Google Ads API Team 



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Conversion action set is "EXPRESS"

[Andrew Wirtz]

Hi,

I am looking at the Change History for my account, and noticed the 
following change applied to *some* Smart Campaigns after creation:

Google Ads System
May 2, 2024, 9:11:07 PM
Internal tool
Campaign changed
[CAMPAIGN NAME]
Conversion action set is "EXPRESS"

I am having issues with Smart Campaigns, and noticed a 100% correlation 
with the campaigns that work and this Conversion action change happening. 
How am I able to set this conversion action via the API, or how do I 
trigger it all the time?

I am using v15, python library if that matters.


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Re: mismatched metrics on smart_campaign_search_term_view and smart campaign campaign query

[Andrew Wirtz]

This is a Smart Campaign, so the only impressions/clicks will be from 
search terms right? I'm asking why there 53 Clicks shown in the campaign 
view, and 2 Clicks in the Search Term report. What are the other 51 Clicks 
attributed to?

On Thursday, April 18, 2024 at 9:35:21 AM UTC-5 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> To double check, is your issue that you are observing a discrepancy 
> between the data from the smart_campaign_search_term_view and the campaign 
> reports?
>
> If yes, then note that: 
>
>- The smart_campaign_search_term_view focuses specifically on search 
>terms that triggered your smart campaign ads. It shows how each search 
> term 
>is performed in terms of clicks, impressions, conversions, and other 
>relevant metrics. whereas the campaign reports provide a broader view of 
>your campaign's performance across various aspects.  
>- The campaign report reflects total clicks for the campaign, while 
>the search term view shows clicks specifically for each search term. 
>- I would recommend you to check these Help Center articles About the 
>search terms report in Smart campaigns 
> and Account, 
>campaign and ad group performance 
>
> 
>  
>for more information about these reports. 
>
> If this is not your issue, then kindly elaborate and provide more details 
> to assist you further.
>
>   
> This message is in relation to case 
> "ref:!00D1U01174p.!5004Q02tPCLi:ref" (ADR-00231622)
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>
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Mismatched metrics on smart_campaign_search_term_view and Smart Campaign campaign query

[Andrew Wirtz]

Hi,

We are looking at smart_campaign_search_term_view, and seeing numbers that 
are not even close to the general metric for the campaign. Querying 
smart_campaign_search_term_view 
returns the same results as the Google UI "Search terms report", so I will 
paste the screenshot from that:

[image: search-terms-report.png]
vs
[image: campaign-metrics.png]

This has been like thing for some days, we waited a while to see that it 
wasn't just a delay in reporting. Can you please help? Again, this is the 
same result as querying "campaign" vs "smart_campaign_search_term_view"

Thank you

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Smart Campaign Ad Policy Check

[Andrew Wirtz]

Hi,

We have published a Smart Campaign via the API, and the resulting campaign 
is still under a "quick policy check". Why is this taking so long? This is 
the second customer we have tried this for, and it took long the first time 
too.

[image: smart-campaign-policy-check.png]

This was created on April 10th (now April 16th)

Thank you

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Re: setting up smart campaign conversions

[Andrew Wirtz]

Hi,

I have confirmed that tracking is set up:

> 'acceptedCustomerDataTerms': True,
> 'conversionTrackingStatus': 'CONVERSION_TRACKING_MANAGED_BY_SELF',

And I know the customer has conversion actions already set up. I need to 
know HOW to manage conversion actions for Smart Campaigns. I can't find any 
information specific to SMART CAMPAIGNS. When I 
query campaign_conversion_goal and conversion_goal_campaign_config for a 
Smart Campaign, there are no results. For our example campaign, there was 
not selection of conversions or goals via the API, yet it is reporting hits 
on various customer Conversion Actions already, but that was never 
specified via the API. The Google UI still shows "Set up Conversion 
Tracking".

On Monday, March 25, 2024 at 4:25:37 AM UTC-5 Google Ads API Forum Advisor 
wrote:

> Hi,
>
> I would recommend you to follow prerequisites 
> 
>  on 
> enhanced conversions setup. In order to retrieve information about your 
> conversion tracking setup. You can check your account's conversion tracking 
> setup and confirm conversion tracking is enabled by querying the Customer 
>  resource 
> for the ConversionTrackingSetting 
> 
>  by 
> the following query with GoogleAdsService.SearchStream 
> :
>  
>
>
>
> SELECT
>   customer.conversion_tracking_setting.google_ads_conversion_customer,
>   customer.conversion_tracking_setting.conversion_tracking_status,
>   customer.conversion_tracking_setting.conversion_tracking_id,
>   customer.conversion_tracking_setting.cross_account_conversion_tracking_id
> FROM customer
>
> Also, you must accept the customer data terms before you use enhanced 
> conversions for the web. You can verify whether the customer data terms 
> have been accepted by the following query. 
>
>
> SELECT
>   customer.id,
>   customer.conversion_tracking_setting.accepted_customer_data_terms
> FROM customer
>
> You can utilize the Google Ads Query Builder 
> 
>  
> and Query Validator 
>  
> to build and validate the queries for retrieving the data from the Google 
> Ads API.
>
> In order to measure conversions, set up a ConversionAction 
> 
>  for 
> the type 
> 
>  of 
> conversion action you want to track. I would recommend you to check this 
> guide on how to Create Conversion Actions 
> 
>  for 
> more information.
>
>
>   
> This message is in relation to case 
> "ref:!00D1U01174p.!5004Q02s09ug:ref" (ADR-00228300)
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>
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Setting up Smart Campaign Conversions

[Andrew Wirtz]

Hi,

I am successfully creating Smart Campaigns via the Ads API, but can't 
figure out how to properly set up conversions. After the campaign is 
created, when I look at the Google UI for the campaign I see this:

[image: conversions-setup.png]

How can I replicate this set up (Get Started) via the API? If it helps any, 
I am using the python library.

Thanks.

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Delayed Customer Link Status

[Andrew Wirtz]

Hi,

When attempting to link a customer account to a manager account, we've 
notice a rather large delay in the status field when querying 
CustomerClientLink. After the customer has clicked Accept on the Google Ads 
Manager page, running the following query:

SELECT
customer_client_link.client_customer,
customer_client_link.manager_link_id,
customer_client_link.status
FROM
customer_client_link

returns customer_client_link.status = PENDING. If you try again sometime 
around 30-60 minutes later, it will finally switch to ACTIVE.

Is there a different query we should run to check whether the link has been 
accepted? Or some sort of caching that needs to be cleared?

Thank you

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Conversion Goals for Smart Campaigns

[Andrew Wirtz]

Hi, I'm trying to query to find what are the possible conversions for a 
Smart Campaign, and am having trouble figuring it out. 

I don't see the Smart Campaign listed when I query 
conversion_goal_campaign_config and campaign_conversion_goal. When querying 
customer_conversion_goal and conversion_action, there are way more goals 
then what shows available in the Google Ads UI for the Smart Campaign.

Basically, I want to be able to query the Ads API for the conversions/goals 
that will apply to a yet-to-be published Smart Campaign, is that possible?

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Re: smart campaign detailed reports by keyword theme, headlines, descriptions, etc

[Andrew Wirtz]

How is the Google UI for Ads able to show this breakdown? Is this 
information available on the API?

[image: search_report.png]

Thank you,
Andrew



On Tuesday, February 13, 2024 at 4:58:03 PM UTC-6 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> By reviewing your concern, I understand that you are having trouble 
> finding segment-level data like specific keywords, headlines, and 
> descriptions for Smart Campaigns. I would like to inform you that you can't 
> directly access segment-level data for keyword themes, individual keywords, 
> headlines, or descriptions in Google Ads API for Smart Campaigns.
>
> Kindly note that, I will raise a request for this feature to become 
> available in the Google Ads API. However, I cannot provide a scheduled 
> timeline for its availability in the API. So, I would recommend you to 
> follow our Blog Post 
>  and 
> Release 
> Notes  
> for future updates.
>   
> This message is in relation to case "ref:!00D1U01174p.!5004Q02rz51q:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>
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Smart Campaign detailed reports by keyword theme, headlines, descriptions, etc

[Andrew Wirtz]

Hi, I am running Smart Campaigns, and am having trouble finding segment 
level data for things like keyword_theme (or keyword), headlines, 
descriptions. Is there anyway using Reports 
 queries 
to find out such information on Smart Campaigns?
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No response from Google Ads API Basic Access Application

[Andrew Wirtz]

Hello, 

We have applied for the Google Ads API Basic Access in early November 2023 
and have not heard back. We also sent an inquiry to the contact form 
at https://support.google.com/adspolicy/contact/contact_ads_api with no 
reply. We are in urgent need of approval, and would like to know the status 
of the application.

MCC is 682-411-3647, and we never received any sort of ticket or case 
number from the application or contact form.

Thank you,
Andrew

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