Will sending conversion tracking events to Ads also set conversions for standard referral links in Analytics?

2019-05-22 Thread Scott Richmond 
Right now we are sending conversion events to Google Analytics to track 
conversions. Google Ads is linked to Analytics, which means our paid ads 
get the imported conversions. This works but the setup is very involved and 
the conversion events in Analytics use the date of conversion incorrectly 
(As documented). We plan to use the offline conversion tracking feed in the 
Ads API to tell Google Ads when gclids successfully convert when opening 
our desktop app so the conversion dates can we more accurate. However our 
concern is that if we only inform Ads then we will only get conversions for 
the paid ads we put up. With Analytics we get to track conversions from any 
incoming referral links as well. If we only use the Ads API will we lose 
that? 

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Is it possible to use Offline Click Conversion Feed Service for any GAds Customer?

2019-05-18 Thread Scott Richmond 
Hi,

I'm writing an app to help clients (Currently only us) track click to 
purchase conversions across a path flow that cannot currently be done via 
normal methods. When the app launches for the first time (It is a desktop 
app, not a mobile app) it will send the cookie gclid of the original click 
on that device to Google. What auth requirements are there to use the 
Offline Conversion feed service? I have approved Standard access to the 
API. If I auth against the API with the account with API access is that 
enough? Do I have to have any additional permissions/auth for the Google 
Ads customer account that the original clicked Ad came from? I hope not!

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Re: Is it possible to match an Ads conversion with the Analytics Goal Event Action and Label?

2019-05-15 Thread Scott Richmond 
Is there anyone I can talk with to try to discover a solution to our 
particular problem? We are able to change the way we submit event if 
necessary. We just need to know what the correct approach is.

On Monday, May 13, 2019 at 8:19:36 PM UTC+1, googleadsapi-forumadvisor 
wrote:
>
> Hello Scott,
>
> It is not possible to match the conversions with Analytics Goals.
>
> Regards,
> Sai Teja, Google Ads API Team
>
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> Also find us on our blog and discussion group:
> https://ads-developers.googleblog.com/search/label/google_ads_api
> https://developers.google.com/adwords/api/community/
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>
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Is it possible to match an Ads conversion with the Analytics Goal Event Action and Label?

2019-05-11 Thread Scott Richmond 
Hi,

We get our conversions for Ads through Analytics Goals events and that is 
currently working. However for reporting we need to be able to match each 
conversion recorded by Google Ads with the event that caused it as we 
attribute specific value depending on the event action and label.

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What is the best way to send external conversion events to Google Ads?

2019-05-06 Thread Scott Richmond 
One of our major sources of income for our software product comes from a 
webstore that does not support tracking the user all the way to the 
purchase - We only get tracking from ad clicks to the landing page for our 
product. We cannot influence them to change this further. We have developed 
the ability to read the GCLID cookie token from the users' device when they 
launch our software for the first time. We have successfully tested 
conversion tracking through the use of Google Analytics Goals tracking by 
sending events to the Analytics API. Whilst this works, it seems like a lot 
of setup and bother - Is there an easier and more direct way to send a 
conversion event with the GCLID cookie token and value of the purchase?

Cheers.

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How do I link campaign conversion metrics to the goal events that caused it?

2019-05-06 Thread Scott Richmond 
We are sending custom events to the Analytics API to trigger goals, which 
then cause a conversion in any linked ad campaigns to the user. These 
events contain information about the purchase of the product and therefore 
the value. The value is not stored in the conversion event as it can be 
dynamic, and is figured out with our internal app that matches conversion 
metrics to stored value information on the conversion. But we need the 
events that triggered the conversion.

Is this possible with the API? Any advise?

Cheers.

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