Re: confusion about historical versus forecast in ads

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hi Axtens,

Thank you for your patience.

Upon the investigation of our wider team regarding this concern, they've shared 
that a request for this feature should be raised regarding the Google Ads UI as 
this is more within their scope rather than the Google Ads API.

With this, we would recommend to reach out to the Google Ads Product Support 
Team (https://support.google.com/google-ads/gethelp) and ask for their insights 
if a request for this feature to be exposed in the UI could be filed on their 
end. Once this functionality is available in the UI, and as the Google Ads API 
only mirrors the behaviour that which is being exhibited in the Google Ads UI, 
then it would be likely exposed in the API.

This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"

Thanks,

Google Ads API Team

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/9yq2Y0S0LR7K00zyOXVVuRRFuQQmlpXJiy5Q%40sfdc.net.

Re: confusion about historical versus forecast in ads

[axtens]

Thank you for the prompt response. You said, " unable to provide a definite 
timeline ". How about a ballpark guesstimate? Six months? 12?

Kind regards,
Bruce

On Monday, 4 September 2023 at 10:43:58 pm UTC+8 Google Ads API Forum 
Advisor wrote:

> Hi Bruce,
>
>  
>
> Thanks for providing more context to this.
>
>  
>
> Allow me to raise a request for the feature to allow for more flexibility 
> in settings and give results that correlate better with the historical to 
> be exposed via the Google Ads API. Kindly note however that we would be 
> unable to provide a definite timeline with regard to it's release and would 
> instead recommend you keep an eye on our Ads Developer Blog 
>  for 
> future updates and latest announcements.
>
>  
>
> Let us know if we can assist you with anything else.
>
>  
> This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/ce077a4c-6d48-404a-a1bd-387d65ece91an%40googlegroups.com.

Re: confusion about historical versus forecast in ads

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hi Bruce,


Thanks for providing more context to this.


Allow me to raise a request for the feature to allow for more flexibility in 
settings and give results that correlate better with the historical to be 
exposed via the Google Ads API. Kindly note however that we would be unable to 
provide a definite timeline with regard to it's release and would instead 
recommend you keep an eye on our Ads Developer Blog for future updates and 
latest announcements.


Let us know if we can assist you with anything else.


This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"

Thanks,

Google Ads API Team

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/nL0Cu0S0GU8M00DpniLE27SF-HvB07Rm_aVQ%40sfdc.net.

Re: confusion about historical versus forecast in ads

[Bruce Axtens]

Thanks for getting back to me.

As far as I can see, there's no means to change the $120 value. I'm very 
willing to be proved wrong.

-Bruce

On Monday, September 4, 2023 at 5:39:52 PM UTC+8 Google Ads API Forum 
Advisor wrote:

> Hello Bruce,
>
> Thank you for getting back to us.
>
> Can you please confirm if you are able to change the $120 value to 
> $1,000,000 in the Google Ads UI view? Please note that the Google Ads UI 
> and API mimic each other’s behavior. If you are able to modify this via UI 
> view it should also be possible to do this via the API. 
> This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/138e4c0b-1565-46e8-8117-7a6ff0817589n%40googlegroups.com.

Re: confusion about historical versus forecast in ads

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hello Bruce,

Thank you for getting back to us.

Can you please confirm if you are able to change the $120 value to $1,000,000 
in the Google Ads UI view? Please note that the Google Ads UI and API mimic 
each other’s behavior. If you are able to modify this via UI view it should 
also be possible to do this via the API.

This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"

Thanks,

Google Ads API Team

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/GNZ9j0S0GG5V00Fmg5212tSLOYzshROVCyZQ%40sfdc.net.

Re: confusion about historical versus forecast in ads

['Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum]

Hello Bruce,

Thank you for getting back to us.

With regards to “online forecast tool”, can you please provide us an uncropped 
screenshot of this? Are you referring to the Google Ads UI, Keyword Planner? 
With regards to using forecast metrics via the API perspective, please refer to 
our API documentation on Generate Forecast 
Metrics(https://developers.google.com/google-ads/api/docs/keyword-planning/generate-forecast-metrics)
 for more information of this.

You can provide it via Reply privately to the author option. If this option is 
not available, then send it instead on this email address 
googleadsapi-supp...@google.com

This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"

Thanks,

Google Ads API Team

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/lMHjO0S09A4900rdEPnQfRShytMHDeGiK82A%40sfdc.net.

Re: confusion about historical versus forecast in ads

[Bruce Axtens]

Hello "Team"

The difficulty of getting comparable values from the online Forecast tool 
is that the bidding strategy daily budget seems to be tied to the budget of 
the CCID's account. We're trying to find out what the impressions would be 
if the budget was effectively unlimited. Is there a way to do that in the 
Forecast tool?

Kind regards,
Bruce 

On Wednesday, August 30, 2023 at 3:32:59 PM UTC+8 Google Ads API Forum 
Advisor wrote:

> Hi Bruce,
>
> Thank you for reaching out to us.
>
> Kindly note that generating historical metrics and generating forecast 
> metrics differ from each other. *Historical metrics* 
>  provide metrics on 
> how keywords have previously performed on Google Search, including average 
> monthly searches (past 12 months), approximate monthly search volume (per 
> month), competition level, competition index, 20th percentile of bids, and 
> 80th percentile of bids, while *forecast metrics* 
>  provide metrics 
> for proposed or existing campaigns, including impressions, click-through 
> rate, average cost per click, clicks, and cost.
>
> Note that you can use historical metrics to reduce a large set of keywords 
> to a more manageable size based on their performance. However, if you 
> already know the keywords you want to use, you can skip historical metrics 
> and go straight to *forecast metrics* 
> 
> .
>
> On the other hand, kindly note that the Google Ads API mirrors the Google 
> Ads UI. Whatever data shows on the Ads UI report, the API should pull it 
> the same. With this being said, could you please provide us with the entire 
> UI screenshot where you can see the specific expected data you want to 
> retrieve in the API, so that our team can further check this and provide 
> appropriate recommendations to you?
>
> You may then send the requested information via the Reply privately to 
> author option. If this option is not available, you may send the details 
> directly to our googleadsa...@google.com alias instead.
>  
> This message is in relation to case "ref:_00D1U1174p._5004Q2o9M4Q:ref"
>
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
>
>
>

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/5024d744-bd8e-4bc3-b607-f458f6180e41n%40googlegroups.com.

Confusion about Historical versus Forecast in Ads

[Bruce Axtens]

Using the following settings 
"CcId": "6239854509",
"Keywords": "attractions",
"Language": "English",
"Location": "Western Australia,Australia",
"Network": "GoogleSearch",
"From": "01/07/2023",
"To": "31/07/2023"

we get the following out of a Historical request
"Metrics": {
"AvgMonthlySearches": 49500,
"Competition": 2,
"CompetitionIndex": 0,
"LowTopOfPageBidMicros": 0,
"HighTopOfPageBidMicros": 0,
"MonthlySearchVolumes": [{
"Year": 2023,
"HasYear": true,
"Month": 8,
"MonthlySearches": 49500,
"HasMonthlySearches": true
}
]
},
"Text": "attractions",
"CloseVariants": []

Compare that to the setting we use for a Forecast request (our code 
converts dollars to micros and language and location to their respective Id 
values),
"CcId": "6239854509",
"From": "2023-09-01",
"To": "2023-09-30",
"Language": "English",
"Location": "Western Australia,Australia",
"Network": "GoogleSearch",
"DevToken": "REDACTED",
"BiddingStrategyDailyBudgetDollars": 100,
"BiddingStrategyMaxCpcBidDollars": 1522,
"ConversionRate": 1,
"AdGroupsMaxCpcBidDollar": 1522,
"BiddableKeywords": "attractions",
"BiddableKeywordsMaxCpcBidDollars": 1522,
"BiddableKeywordsMatchType": "Broad"

and the result. 
"KeywordForecastMetrics": {
"Impressions": 774.91845703125,
"HasImpressions": true,
"ClickThroughRate": 0.13109692931175232,
"HasClickThroughRate": true,
"AverageCpcMicros": 4824580,
"HasAverageCpcMicros": true,
"Clicks": 101.58943176269531,
"HasClicks": true,
"CostMicros": 490126290,
"HasCostMicros": true,
"Conversions": 101.58943176269531,
"HasConversions": true,
"ConversionRate": 1,
"HasConversionRate": true,
"AverageCpaMicros": 4824579,
"HasAverageCpaMicros": true

Why is it that the Historical's AvgMonthlySearches value is so different to 
the Forecast's Impressions (49500 vs 774)? Is 774 for the full month or for 
some part thereof?

What are we not understanding correctly here? 

-Bruce

-- 
-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API and Google Ads API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en
--- 
You received this message because you are subscribed to the Google Groups 
"Google Ads API and AdWords API Forum" group.
To unsubscribe from this group and stop receiving emails from it, send an email 
to adwords-api+unsubscr...@googlegroups.com.
To view this discussion on the web visit 
https://groups.google.com/d/msgid/adwords-api/f5aaf6da-62c6-486c-8946-094a84464acen%40googlegroups.com.