Re: Creating default audiences (userlists) using API

[Alexey Terekhov]

I am not sure but most likely it's not allowed to specify pagetype for 
sequence of page visits. That is if current pagetype is cart then it 
doesn't make sense to specify that it doesn't equal purchase because it's 
not current event - it might or might not happen in the future. And AdWords 
doesn't allow to combine these 2 events in a rule. But this is just my 
guess.

That's why we have ended with a rule just 'ecomm_pagetype = cart' for 
'Conversion abandoners' userlist. We'll see whether it corresponds to 
standard audience or not.

Thanks for help.

On Wednesday, September 28, 2016 at 11:29:14 PM UTC+3, Anthony Madrigal 
wrote:
>
> Hi Alexey,
>
> My guess would be to have a rule that says pagetype equals cart AND 
> pagetype not equals purchase. This would mean users that have things in 
> their carts but did not purchase the items. To be sure, I would ask the 
> AdWords 
> Community Forum 
> 
>  since 
> they support product and UI related questions.
>
> Although it is possible to create rule-based user lists through the API. 
> Here is the section 
> 
>  
> from the guide I provided earlier that details it. 
>
> Regards,
> Anthony
> AdWords API Team
>

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Re: Creating default audiences (userlists) using API

['Anthony Madrigal' via AdWords API Forum]

Hi Alexey,

My guess would be to have a rule that says pagetype equals cart AND 
pagetype not equals purchase. This would mean users that have things in 
their carts but did not purchase the items. To be sure, I would ask the AdWords 
Community Forum 
 
since 
they support product and UI related questions.

Although it is possible to create rule-based user lists through the API. 
Here is the section 

 
from the guide I provided earlier that details it. 

Regards,
Anthony
AdWords API Team

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Re: Creating default audiences (userlists) using API

[Alexey Terekhov]

Thanks for the links, Anthony.

But still our primary purpose is to create standard audiences using API. 
I've mentioned dynamic ads configuration in UI only because it triggered 
creating these audiences (or at least it seemed so).

Now we have come up with an idea to create these audiences manually as 
rule-based userlists (as apparently there is no way to have them created 
automatically via API). Now the problem is that it's not clear what rules 
to specify for 'Conversion abandoners' audience - user must send 
'ecomm_pagetype = cart' but not send 'ecomm_pagetype = purchase' later. 
Rule allows to specify conditions for some particular event - not for 
sequence of events in time.

Please comment on our guess - whether this is a right approach to simulate 
standard audiences.

Regards, Alexey.

On Tuesday, September 27, 2016 at 11:22:33 PM UTC+3, Anthony Madrigal wrote:
>
> Hi Alexey,
>
> Unfortunately, there is no way to create custom parameters for your 
> remarketing tag via the API. You will need to create them through the UI 
> . You can find your 
> remarketing tag from the RemarketingSettings 
> 
>  by 
> calling getCustomers 
> 
>  in 
> CustomerService.
>
> You can, however, create dynamic remarketing ads using the API. Here is 
> our guide 
>  
> that 
> describes how to and the different types 
> 
>  of 
> dynamic remarketing available.  
>
> Regards,
> Anthony
> AdWords API Team
>

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Re: Creating default audiences (userlists) using API

['Anthony Madrigal' via AdWords API Forum]

Hi Alexey,

Unfortunately, there is no way to create custom parameters for your 
remarketing tag via the API. You will need to create them through the UI 
. You can find your 
remarketing tag from the RemarketingSettings 

 by 
calling getCustomers 

 in 
CustomerService.

You can, however, create dynamic remarketing ads using the API. Here is our 
guide 
 
that 
describes how to and the different types 

 of 
dynamic remarketing available.  

Regards,
Anthony
AdWords API Team

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Re: Creating default audiences (userlists) using API

[Alexey Terekhov]

Hi Anthony,

We need to create Display campaigns - in AdWords we can set up dynamic ads 
(dynamic remarketing) for them too. As far as I know remarketing tag is 
created automatically when account is created. But for dynamic remarketing 
we need additional script with google_tag_params:

Re: Creating default audiences (userlists) using API

['Anthony Madrigal' via AdWords API Forum]

Hi Alexey,

In order to create a campaign with dynamic ad settings, you will need to 
create a Search campaign and configure the DynamicSearchAdsSetting 

 in 
the settings 

 object 
of the campaign. Please have a look at our Remarketing 
 guide. 
It details the different types of user lists you can create using the API, 
including ones that use conversion tracking.

Please let me know if you have any other questions.

Cheers,
Anthony
AdWords API Team

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Creating default audiences (userlists) using API

[Alexey Terekhov]

Hi all!

We use the latest API version - v201607.

When creating a new AdWords campaign using web interface it's possible to 
configure dynamic ad settings - this will automatically create 6 default 
audiences ('Searchers', 'Past converters', etc.).
And we'd like to copy this behaviour using API - that is to create the same 
audiences and link newly created ad groups to one of them using 
AdGroupCriterionService.

The problem is that we can't figure out how to create the very same 6 
audiences using API (and whether it's possible at all). Or to be more 
precise: what exactly distinguishes these default audiences from any 
audience created manually using AdwordsUserListService?

Another question is how audiences are related to conversion trackers - do 
we need to create AdWordsConversionTracker beforehand and link it to each 
audience or it can be created automatically when creating audience itself?

We'd be very glad if you could clarify these questions for us.

Thanks in advance!

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