Re: Google Analytics data in Search Query Performance Report

2016-02-19 Thread Jamie Turnbull 
Dear David,


Did you ever come up with a solution to this problem? Even an API solution.

Interested to hear.

Thanks,

Jamie

On Wednesday, April 15, 2015 at 2:50:00 PM UTC+1, David Midgley wrote:
>
> Hi all
>
> Can I assume as the GA columns are not available in the search query 
> report it's impossible to get bounce rate, etc for a search query?
>
> I can see there is conversion data, which is great but it would be even 
> better to get GA data.
>
> If you're looking for a use case, I have a couple:
>
> 1. Search query addition: If a search query has a lower bounce rate, more 
> time on site, etc then the query will be updated to an exact match keyword
> 2. Negative addition: If a search query has a high bounce rate. less time 
> on site, etc the keyword will be suggested as a negative
>
> The reason why conversion on its own may not be good enough is if the site 
> has a low conversion rate or conversion tracking is not implemented. Even 
> if conversion tracking was implemented, the GA data would help raise the 
> confidence level for the decision.
>
> If anyone has found a workaround, let me know! A potential solution could 
> be to use the GA API but I'm hoping to avoid that.
>
> Cheers
>
> David
>

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Re: Google Analytics data in Search Query Performance Report

2015-04-24 Thread Josh Radcliff (AdWords API Team) 
Hi David,

This enhancement is being considered, but we don't have any immediate plans 
to include it in the API or in the AdWords user interface. You can 
subscribe to our blog 
 for 
announcements on this or any other new features/releases.

Thanks,
Josh, AdWords API Team

On Monday, April 20, 2015 at 12:49:56 PM UTC-4, Josh Radcliff (AdWords API 
Team) wrote:
>
> Hi David,
>
> Thanks for providing details of your use case. I've passed your request on 
> and included your explanation. I'll let you know when I hear back regarding 
> any future plans for this enhancement.
>
> Thanks,
> Josh, AdWords API Team
>
> On Monday, April 20, 2015 at 9:33:26 AM UTC-4, David Midgley wrote:
>>
>> Hi Josh
>>
>> Thanks for getting back to me!
>>
>> Unfortunately I can't use the KEYWORDS_PERFORMANCE_REPORT as the 
>> analytics data would aggregated for all the queries for a particular 
>> keyword.
>>
>> For example, let's say you are an airline and you're bidding on the 
>> keyword "cheap flights" on broad match and your traffic is split between 
>> two search queries: "cheap flights to new york" and "cheap flights to 
>> manila". If the New York keyword creates more interest and page impressions 
>> and the Manila keyword immediately makes users bounce then I can't tell 
>> this from the keyword report, but I could if the GA data was split by 
>> search query.
>>
>> I hope that makes sense. It would be great if the team could consider 
>> adding GA data to the search query report!
>>
>> Cheers
>>
>> David
>>
>> On Friday, 17 April 2015 21:42:03 UTC+1, Josh Radcliff (AdWords API Team) 
>> wrote:
>>>
>>> Hi David,
>>>
>>> The only reports with Google Analytics columns are the ones listed on 
>>> the *Google Analytics* tab at the top of the Report Types page 
>>> 
>>> .
>>>
>>> That being said, since your use case involves modifying the match type 
>>> of keywords and excluding specific keywords, could you use the 
>>> KEYWORDS_PERFORMANCE_REPORT 
>>>  
>>> instead? That report *does* include GA columns.
>>>
>>> Thanks,
>>> Josh, AdWords API Team
>>>
>>> On Wednesday, April 15, 2015 at 9:50:00 AM UTC-4, David Midgley wrote:

 Hi all

 Can I assume as the GA columns are not available in the search query 
 report it's impossible to get bounce rate, etc for a search query?

 I can see there is conversion data, which is great but it would be even 
 better to get GA data.

 If you're looking for a use case, I have a couple:

 1. Search query addition: If a search query has a lower bounce rate, 
 more time on site, etc then the query will be updated to an exact match 
 keyword
 2. Negative addition: If a search query has a high bounce rate. less 
 time on site, etc the keyword will be suggested as a negative

 The reason why conversion on its own may not be good enough is if the 
 site has a low conversion rate or conversion tracking is not implemented. 
 Even if conversion tracking was implemented, the GA data would help raise 
 the confidence level for the decision.

 If anyone has found a workaround, let me know! A potential solution 
 could be to use the GA API but I'm hoping to avoid that.

 Cheers

 David

>>>

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Re: Google Analytics data in Search Query Performance Report

2015-04-20 Thread Josh Radcliff (AdWords API Team) 
Hi David,

Thanks for providing details of your use case. I've passed your request on 
and included your explanation. I'll let you know when I hear back regarding 
any future plans for this enhancement.

Thanks,
Josh, AdWords API Team

On Monday, April 20, 2015 at 9:33:26 AM UTC-4, David Midgley wrote:
>
> Hi Josh
>
> Thanks for getting back to me!
>
> Unfortunately I can't use the KEYWORDS_PERFORMANCE_REPORT as the analytics 
> data would aggregated for all the queries for a particular keyword.
>
> For example, let's say you are an airline and you're bidding on the 
> keyword "cheap flights" on broad match and your traffic is split between 
> two search queries: "cheap flights to new york" and "cheap flights to 
> manila". If the New York keyword creates more interest and page impressions 
> and the Manila keyword immediately makes users bounce then I can't tell 
> this from the keyword report, but I could if the GA data was split by 
> search query.
>
> I hope that makes sense. It would be great if the team could consider 
> adding GA data to the search query report!
>
> Cheers
>
> David
>
> On Friday, 17 April 2015 21:42:03 UTC+1, Josh Radcliff (AdWords API Team) 
> wrote:
>>
>> Hi David,
>>
>> The only reports with Google Analytics columns are the ones listed on the 
>> *Google 
>> Analytics* tab at the top of the Report Types page 
>> 
>> .
>>
>> That being said, since your use case involves modifying the match type of 
>> keywords and excluding specific keywords, could you use the 
>> KEYWORDS_PERFORMANCE_REPORT 
>>  
>> instead? That report *does* include GA columns.
>>
>> Thanks,
>> Josh, AdWords API Team
>>
>> On Wednesday, April 15, 2015 at 9:50:00 AM UTC-4, David Midgley wrote:
>>>
>>> Hi all
>>>
>>> Can I assume as the GA columns are not available in the search query 
>>> report it's impossible to get bounce rate, etc for a search query?
>>>
>>> I can see there is conversion data, which is great but it would be even 
>>> better to get GA data.
>>>
>>> If you're looking for a use case, I have a couple:
>>>
>>> 1. Search query addition: If a search query has a lower bounce rate, 
>>> more time on site, etc then the query will be updated to an exact match 
>>> keyword
>>> 2. Negative addition: If a search query has a high bounce rate. less 
>>> time on site, etc the keyword will be suggested as a negative
>>>
>>> The reason why conversion on its own may not be good enough is if the 
>>> site has a low conversion rate or conversion tracking is not implemented. 
>>> Even if conversion tracking was implemented, the GA data would help raise 
>>> the confidence level for the decision.
>>>
>>> If anyone has found a workaround, let me know! A potential solution 
>>> could be to use the GA API but I'm hoping to avoid that.
>>>
>>> Cheers
>>>
>>> David
>>>
>>

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Re: Google Analytics data in Search Query Performance Report

2015-04-20 Thread David Midgley 
Hi Josh

Thanks for getting back to me!

Unfortunately I can't use the KEYWORDS_PERFORMANCE_REPORT as the analytics 
data would aggregated for all the queries for a particular keyword.

For example, let's say you are an airline and you're bidding on the keyword 
"cheap flights" on broad match and your traffic is split between two search 
queries: "cheap flights to new york" and "cheap flights to manila". If the 
New York keyword creates more interest and page impressions and the Manila 
keyword immediately makes users bounce then I can't tell this from the 
keyword report, but I could if the GA data was split by search query.

I hope that makes sense. It would be great if the team could consider 
adding GA data to the search query report!

Cheers

David

On Friday, 17 April 2015 21:42:03 UTC+1, Josh Radcliff (AdWords API Team) 
wrote:
>
> Hi David,
>
> The only reports with Google Analytics columns are the ones listed on the 
> *Google 
> Analytics* tab at the top of the Report Types page 
> 
> .
>
> That being said, since your use case involves modifying the match type of 
> keywords and excluding specific keywords, could you use the 
> KEYWORDS_PERFORMANCE_REPORT 
>  
> instead? That report *does* include GA columns.
>
> Thanks,
> Josh, AdWords API Team
>
> On Wednesday, April 15, 2015 at 9:50:00 AM UTC-4, David Midgley wrote:
>>
>> Hi all
>>
>> Can I assume as the GA columns are not available in the search query 
>> report it's impossible to get bounce rate, etc for a search query?
>>
>> I can see there is conversion data, which is great but it would be even 
>> better to get GA data.
>>
>> If you're looking for a use case, I have a couple:
>>
>> 1. Search query addition: If a search query has a lower bounce rate, more 
>> time on site, etc then the query will be updated to an exact match keyword
>> 2. Negative addition: If a search query has a high bounce rate. less time 
>> on site, etc the keyword will be suggested as a negative
>>
>> The reason why conversion on its own may not be good enough is if the 
>> site has a low conversion rate or conversion tracking is not implemented. 
>> Even if conversion tracking was implemented, the GA data would help raise 
>> the confidence level for the decision.
>>
>> If anyone has found a workaround, let me know! A potential solution could 
>> be to use the GA API but I'm hoping to avoid that.
>>
>> Cheers
>>
>> David
>>
>

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Re: Google Analytics data in Search Query Performance Report

2015-04-17 Thread Josh Radcliff (AdWords API Team) 
Hi David,

The only reports with Google Analytics columns are the ones listed on the 
*Google 
Analytics* tab at the top of the Report Types page 

.

That being said, since your use case involves modifying the match type of 
keywords and excluding specific keywords, could you use the 
KEYWORDS_PERFORMANCE_REPORT 
 
instead? That report *does* include GA columns.

Thanks,
Josh, AdWords API Team

On Wednesday, April 15, 2015 at 9:50:00 AM UTC-4, David Midgley wrote:
>
> Hi all
>
> Can I assume as the GA columns are not available in the search query 
> report it's impossible to get bounce rate, etc for a search query?
>
> I can see there is conversion data, which is great but it would be even 
> better to get GA data.
>
> If you're looking for a use case, I have a couple:
>
> 1. Search query addition: If a search query has a lower bounce rate, more 
> time on site, etc then the query will be updated to an exact match keyword
> 2. Negative addition: If a search query has a high bounce rate. less time 
> on site, etc the keyword will be suggested as a negative
>
> The reason why conversion on its own may not be good enough is if the site 
> has a low conversion rate or conversion tracking is not implemented. Even 
> if conversion tracking was implemented, the GA data would help raise the 
> confidence level for the decision.
>
> If anyone has found a workaround, let me know! A potential solution could 
> be to use the GA API but I'm hoping to avoid that.
>
> Cheers
>
> David
>

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Google Analytics data in Search Query Performance Report

2015-04-15 Thread David Midgley 
Hi all

Can I assume as the GA columns are not available in the search query report 
it's impossible to get bounce rate, etc for a search query?

I can see there is conversion data, which is great but it would be even 
better to get GA data.

If you're looking for a use case, I have a couple:

1. Search query addition: If a search query has a lower bounce rate, more 
time on site, etc then the query will be updated to an exact match keyword
2. Negative addition: If a search query has a high bounce rate. less time 
on site, etc the keyword will be suggested as a negative

The reason why conversion on its own may not be good enough is if the site 
has a low conversion rate or conversion tracking is not implemented. Even 
if conversion tracking was implemented, the GA data would help raise the 
confidence level for the decision.

If anyone has found a workaround, let me know! A potential solution could 
be to use the GA API but I'm hoping to avoid that.

Cheers

David

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