How do you Create Mobile App Installs Campaign that shows ads in Google Play Store?

[David Walkotten]

I want to show ads to download an app in the Google Play Store, not just 
Google Search. How can you create that type of ad in AdWords? 
Are they available yet for the general public advertiser? 

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Re: How do you Create Mobile App Installs Campaign that shows ads in Google Play Store?

[Umesh Dengale]

Hi David,

You could create *Mobile app installs campaign *for Search network and 
Display network that aims to promote installs of your app from Google Play 
Store. For your *Mobile app installs* campaign, you could create the 
*TemplateAd *and provide the appId and appStore 

. Please check out our Driving Mobile App Downloads guide 

.

Regards,
Umesh, AdWords API Team.

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