KW Perf. Report missing Content Network stats
Until today the Keyword Performance Report included Content Network stats under the "Content" keyword match type. Today those stats are missing from the row (the rows aren't included at all). This is screwing up our daily reporting. Has anyone else noticed this? Do we need to switch to downloading a separate AdGroup performance report to get these statistics? Thanks, Joel -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
I probably should have also mentioned this is v201101. On Jun 7, 1:21 pm, joel wrote: > Until today the Keyword Performance Report included Content Network > stats under the "Content" keyword match type. Today those stats are > missing from the row (the rows aren't included at all). This is > screwing up our daily reporting. Has anyone else noticed this? Do we > need to switch to downloading a separate AdGroup performance report to > get these statistics? > > Thanks, > > Joel -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
This is not a new problem - it begain earlier this year. You no longer get display network data in the KeywordPerformance report. You need to pull ManagedPlacement reports for the managed placements, and AutomaticPlacement reports for the automatic placements. This will get you close to the totals you see in the engine UI and in the AccountPerformance reports, but not exact. The difference will be the value of the Other Domains shown in the UI for Automatic Placements. This value cannot be pulled via any report. You can compute it by pulling an AdGroup Performance report with segmentation set to Network1, filtering out all data except Display network data, and then subtracting from that number the totals for each AdGroup for the data already pulled from the above three reports. This will give you the Other Domains number. Almost. Also take into account the impact of click fraud adjustments. Also take into account the correct timing for pulling these reports. The usual mantra from Google (sorry Eric, Anash) of "4-5 hours after midnight" that is given in reponse to the common question of "when can I pull performance reports" is just plain wrong. It only applies to keyword performance reports and summary data reports (AccountPerformance,...). For managed placement reports, Google's own AdWords docs say to wait until after 3:00pm in the account's timezone (I wait until 5 to be safe); I have accounts that have shown empiracally that their managed placement data never changes after 8:00 am of the following day, but the Google documented rule is 3:00 of the following day. Automatic placement data is far worse. If you log into the UI and try to look at yesterday's data this morning, you will see the usual breakdown at the bottom of the screen showing Search and Display totals, and if you go to the Networks tab you will see the breakdown between Managed Placements and Automatic Placements. But if you try to expand the automatic placements section you will see that there is no data - everything is listed for Other Domains. I've waited all day, and it stays like that. I've ended up waiting until 7:00am of the next day (2 days after the data date) to pull that data. It is still not perfect - I've seen the Automatic Placements data change over the course of 5 days after the event. Not just numbers fluctuating, but new data rows for automatic placement sites showing up. As far as I can tell, Google knows what the total is supposed to be about 4-5 hours after midnight in the account timezone (I pull AccountPerformance reports at that time, and they have the correct totals), but they aren't able to break it down into the detail Automatic Placement performance data for another 36-40 hours, and it doesn't totally settle down for another 5 days. So you need to keep pulling the automatic placement data for the last week or so, checking to see if there is new or changed data, load it or modify your existing data, and the also update whatever value you originally calculated as the Other Domains (since those changes/ additions will have come out of the Other Domains bucket). Now you're almost home. Unless you have remarketing campaigns, especially if you have remarketing campaigns that include placements. Remarketing data only shows up 100% at the detail level in one report - the AdPerformance report. But that report doesn't have keywords in it (since it is an Ad report - makes perfect sense, since not all ads have keywords). So you need a scheme to find the ad data for remarketing campaigns - we decided that all remarketing campaigns would have "remarketing" in their name, and so can locate them that way. So now you get the remarketing data loaded. But if a remarketing campaign includes a managed placement, then its data also shows up in the managed placement performance report - so now you've loaded some of the data twice. Since you cannot tell from the Ad Performance Report itself that the ad is for a Managed Placement, what you end up doing is having the code that loads the Managed Placement Performance Report filter out the data for Remarketing campaigns. Would be nice if the remarketing data was just integrated into the reporting system, but as you can see it's not a clean situation since there can be overlap between the "buckets" of data that remarketing data can be assigned to. Now you're real close. Unless you have video ads with no keywords. They only show up in the AdPerformance Report, so you need to figure out how to filter their data from that report and get it loaded. And don't forget, most of these numbers will be constantly changing over the course of a week or so as click fraud adjustments are made. You can try to determine if adjustments have been made by pulling AccountPerformance data every day for the past xxx days time period, and then comparing that number with what's in your database for each of those days, but to fix your data you need to be constantly repulling the det
Re: KW Perf. Report missing Content Network stats
We find it easier just to use the Ad Performance report as the basis for everything since it contains data for all ad types, plus the keyword ID for each row. We then use the keyword and managed placement reports to match up keyword IDs and enhance the Ad Performance data with keyword text or placement, the match type (if it's in the managed placement report then I know it's content match!), status, bid cap and quality score, etc. Anything that's left over is some form of display advertising, which usually has fixed "keyword" IDs, e.g. 300 for content targeting. Apparently you can use the AdGroupCriterion service to check what these IDs mean but we've seen so few of them that we've just coded up a list internally and add to it if a new one comes along. We're not so much interested in splitting out the automatic placements, since we're focused on biddable criteria and there's just one content bid per ad group, but I'm sure it would be possible to do. There's no extra API cost to pull the last 7 days daily data, so you should be able to update a rolling 7 day period in your database and it would update the domain split as and when that's available. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
The Keyword Performance Report was working fine until June 6th. I don't like it when reports change data with no warnings. I'm also not looking for domain-level stats, just Adgroup stats. I'm still waiting on an official word back from Google on it. On Jun 8, 12:32 pm, Rob wrote: > We find it easier just to use the Ad Performance report as the basis for > everything since it contains data for all ad types, plus the keyword ID for > each row. > > We then use the keyword and managed placement reports to match up keyword > IDs and enhance the Ad Performance data with keyword text or placement, the > match type (if it's in the managed placement report then I know it's content > match!), status, bid cap and quality score, etc. > > Anything that's left over is some form of display advertising, which usually > has fixed "keyword" IDs, e.g. 300 for content targeting. Apparently you > can use the AdGroupCriterion service to check what these IDs mean but we've > seen so few of them that we've just coded up a list internally and add to it > if a new one comes along. > > We're not so much interested in splitting out the automatic placements, > since we're focused on biddable criteria and there's just one content bid > per ad group, but I'm sure it would be possible to do. There's no extra API > cost to pull the last 7 days daily data, so you should be able to update a > rolling 7 day period in your database and it would update the domain split > as and when that's available. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
Hi , I'm also having problems with keywords report not downloading content network. Until couple days ago it was working fine. I haven't change my code so the problem is with the api. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
Hi All, We apologize for the sudden change to this report. The core engineering team has located the source of the problem and is working on a solution. If you are merely interested in ad group level detail about the display network, then you can run an ADGROUP_PERFORMANCE_REPORT with a predicate for AdNetworkType1 EQUALS "CONTENT". To address the points that Reed made, we acknowledge that the reports available today don't provide detailed data on all criteria. We are working with the core engineering team to improve this, as we know this data is of great importance to our customers. It's important to note however that the aggregate data (for ad groups, campaigns, account) is always accurate and complete. I think the complexity of Reed's approach stems from trying to re-aggregate the detailed data to match up with the aggregate data we provide. If you only care about the aggregate data, or the detailed data we do currently provide, then I don't think the process needs to be as complex. Additionally, although it may have a great unit cost, the AdGroupCriterionService can be used to retrieve statistics on all criteria in the system. Finally, in regards to the timing for pulling reports, we took Reeds feedback from when he raised the issue and have circled around with the core engineering team to provide better estimates. We hope to publish that updated information soon. Best, - Eric Koleda, AdWords API Team -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
Stephan is 100% correct. Aggregated numbers are great for simple reports, but a lot of us (especially agencies) need to see data at the detail level. So, can you explain comment about looking into putting back this functionality? What exactly is that referring to - do you mean the "content" keyword with the 300 ID? Seeing as how the data being attributed to that keyword (which is a legacy artifact from old reporting systems when placement reports didn't even exist) has been slowly disappearing since February, that's hard to believe! I for one would rather see you get rid of it completely and forever, but also get the data in the placement reports correct (ie, the Other Domains data) so that they add up correctly. It is really useful to have the detail data for the display network, and not just a lump sum "content" keyword data at the adgroup level - but only if the numbers are correct. -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Aw: KW Perf. Report missing Content Network stats
Data on content seems to be back again. Just noticed it today, so I'm not sure when it has been fixed or if it works for everyone. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
Eric, the blog posting is excellent. The timing of data availability as explained in the posting matches what we have seen. It was also valuable to be given some insight into the processeing that goes on behind the scenes. My only question on this topic at this point is what is meant when you say that the content keyword functionality has been "restored." Are you saying that all adgroups with placement activity once again will have a "content" keyword (Id 300) in the keyword performance report that shows their aggregated activity? Is there any circumstance in which it would be better to use that data instead of the combined data of the managed placement and automatic placement reports, other than the fact that the "Other Domains" issue becomes moot because we dealing with aggregated data instead of detail data? My experience is that the placement reports removed a lot of the "black box" nature of dealing with the content network activity by letting me see what was really going on. Again, thanks for the great explanation of the timing of data availability! -reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: KW Perf. Report missing Content Network stats
Hi Reed, I'm glad to hear that the blog post was helpful and matched the data you've seen from experience. By restored I mean that the special "content" keyword (ID 300) will appear in KEYWORDS reports again, and represent all the content-network traffic in the ad group that was due to contextual keyword matching. In general I think we would recommend that customers not use the content if possible. It's a strange way to retrieve to expose that data and as you said much of the same information is available in other reports. Best, - Eric -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Aw: Re: KW Perf. Report missing Content Network stats
Using aggregated reports on adgroup/campaign/account level is not ideal for api clients that provide some kind of drill down functionality. Numbers will simply not match up if you're going to list objects below adgroup level. -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
Re: Aw: KW Perf. Report missing Content Network stats
Hi All, The previous "Content" keyword functionality has been restored as on yesterday. Please let us know if you continue to find it missing from your reports. Reed, we are continuing to work with the core engineering team to expose the "Other domains" figure but there some challenges involved. In regards to timing, yesterday we published a blog post about when certain statistics are available in reports, so please look it over and let us know if this matches what you've been seeing: http://adwordsapi.blogspot.com/2011/06/statistics-in-reports.html Best, - Eric -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
