Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising @Camorn, I disagree, these days audio games are going way beyond just the blind community, and that is only a good thing, look at games like papasangre. Indeed, we recently had a discussion about this on the audeasy list, and principly decided one of the major reasons developers like Gma games or swamp didn't! get more exposure is simply that they advertise themselves as "games for the blind" which will automatically and literally put many sighted users off simply because people assume if something is "for the disabled" it is not "for normal people" (stupid I know, but this is indeed how a lot of people think, look at the usual avoidance reaction most people have to anyone with a disability as a creature of a slightly different species). It's for this reason that audio advertising is indeed a major theme, and I myself would love to see for example a game like codename Cygnus have a trailors or adverts button in the menue that would pl ay audio teasers for other games, as I said provided these were A, something the user could choose! to listen to, like the "view trailers" section a lot of dvds have, and B, short and entertaining, I don't see it as anything but a good thing. The issue of course would be having people colaborate in including such audio in their games, since while banner adds and the like are an established part of most interface, it'd take quite an audio redesign to include a "listen to trailers" option.URL: http://forum.audiogames.net/viewtopic.php?pid=154670#p154670 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising I think that the market is smaller than you rate it and that this isn't the best community to ask. Simply posting your game in the forum here is how most people here hear about it. What you want to do is target the people who aren't here; the parents of blind children, the school systems, the organizations, the people who went blind and don't know the computer well (this last is hard, obviously. Very, very hard). There isn't much of a good way to include the advertisements in your games and still make sure the user views it, at least not without annoying many, myself included.URL: http://forum.audiogames.net/viewtopic.php?pid=154599#p154599 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Well whilte it's true there are now game adverts that don't feature game graphics, at the same time since your advertising in another game to potential gamers, that seems both rather a cheat, and also potentially a way of losing out on people. AFter all, it's the audio of your game that will grab people's attention first and formost, just the same way the title screen, graphics and intro grab the attention of a sighted user. I've heard plenty of stories of games who's box art has been ridiculously off according to the actual gameplay, and it's garnered major cryticism from those games fans, and I'd imagine unrealistic audio clips would do the same. On the other hand having cool bits of game audio is something that can be done in short snippets, go and check the news for the recent teaser trailer of papasangre 2 for an example, heck Draconis entertinament used to have some quick teaser of their games each about 10 seconds l ong, though id on't know if those got moved when the sight got redesigned.URL: http://forum.audiogames.net/viewtopic.php?pid=154593#p154593 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Some interesting concepts and solutions being thrown around and thanks for discussing some of the methods currently implemented into games. I myself am still undecided on which method is the most 'ideal', but one thing that was mentioned by Dark, was the use of Logo sounds. I think this idea is similar to the 'earcons' used to notify computer users of certain situations. So maybe this idea should/could be used more frequently. In terms of the adverts for other games, the idea of a soundclip of gameplay could be a very interesting method, as this would provide sound designers like myself an incredible opportunity to capture a players attention through audio alone. It might not necessary require 'in game audio' as often tv adverts of video games state that the footage is not 'in game footage'.Any more ideas or thoughts please fire away, I find it really interestingAll the bestJoeURL: http://forum.audiogames.net/viewtopic.php?pid=154591#p154591 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Hi,Perhaps an optional, in-ap quest that could somehow be relevent to a product, like a crossover with another game from the same company, somehow merging the same universes for a brief encounter. If it's not a game though, I'm not really too sure. Chipatel Labs is an interesting one. In Zombies Run you could collect items which are basically apps "before the time of the apocalypse" and these revealed a story of a secret organisation of Ninjas, relating to Chipatel Lab's upcoming ninja game at the time.URL: http://forum.audiogames.net/viewtopic.php?pid=154528#p154528 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Hi.Joe: Are you asking about visual advarts in an audiogame, or audio advarts which plays between the audio is played?Visual advarts would be pretty annoying, especially if Voiceover needs to be turned off when playing. what would then happen if you hit the advarts?If a quick audio advart is played when launching the game like an intro, I don't see any issue in that. I like the way in Papa sangre 1 and 2, where a more game button is placed in the menu.URL: http://forum.audiogames.net/viewtopic.php?pid=154500#p154500 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Well Cae, I assumed by adds the poster was actually talking about information you'd want to know rather than just mentioning something a bazillion times so that next time you go shopping you are theoretically more likely to buy it.Interestingly enough however, I did recently hear that with so many more people installing add blockers or just plane not paying attention to banner adds, as well as the use of various systems to avoid add breaks on tv advertisers are actually working on trying to actually engage! people's interest! (a very novel idea for advertising execs). Btw, amusing story. On one occasion I by mistake walked into a large plastic black horse that had been stuck outside my university's student union, in picking this up I was talked to by loyds bank, who were there trying to interest graduates in the exciting world of banking. A few years ago Loyds bank used to have absolutely awsome tv adverts featuring the adventures of a kni ght on a black horse which were usually quite humerous and rather clever. My personal favourite involved a giant walking tree telling the knight that to seak his fortune he should go to a cave where he would encounter the monster tundred, sever both it's heads and free a maid who would bring him good fortune. The knight then went into the cave with his sword to encounter the monster, chop off both it's heads and have the girl spring out from the back of the cave while saying the following dialogue happend: knight: "oh! ay tundred!" Monster: "oh" Knight: "sever 1" Monster: "oh" Knight: "sever 2" Monster: "oh!" Maid: "free" The maid then presented the knight with a loyds bank card and you were told (in still semi medaeval language), how good a bank loyds was, and to contact them on the phone number where upon the knight's battle was repla yed. While I know it probably doesn't come over in text the fact that I actually remember this advert should let you know how amusing it was. Unfortunately however when I asked the guy outside the student union he said they'd stopped those sorts of adverts because they wanted a more coorporate image to appeal to young professionals. I then told him, (somewhat caustically), that as a post graduate academic I was about as young and professional as he'd get, and I find the corporate image he wanted down right boring and would rather have humerous adventures with a knight! (heck, I don't even remember what loyds current advert is).He wasn't a fan of this, but then again I suppose he wouldn't be. After all this corporate image (usually tipified by some guy in a suit just standing there and jawing), really only appeals to other corporate advertising execs and thus not really to most of the rest of the world.That's one r eason why perhaps adverts are going to have to become a little more engaging if they actually want to serve a purpose.URL: http://forum.audiogames.net/viewtopic.php?pid=154452#p154452 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Well Cae, I assumed by adds the poster was actually talking about information you'd want to know rather than just mentioning something a bazillion times so that next time you go shopping you are theoretically more likely to buy it.Interestingly enough however, I did recently hear that with so many more people installing add blockers or just plane not paying attention to banner adds, as well as the use of various systems to avoid add breaks on tv advertisers are actually working on trying to actually engage! people's interest! (a very novel idea for advertising execs). Btw, amusing story. On one occasion I by mistake walked into a large plastic black horse that had been stuck outside my university's student union, in picking this up I was talked to by loyds bank, who were there trying to interest graduates in the exciting world of banking. A few years ago Loyds bank used to have absolutely awsome tv adverts featuring the adventures of a kni ght on a black horse which were usually quite humerous and rather clever. My personal favourite involved a giant walking tree telling the knight that to seak his fortune he should go to a cave where he would encounter the monster tundred, sever both it's heads and free a maid who would bring him good fortune. The knight then went into the cave with his sword to encounter the monster, chop off both it's heads and have the girl spring out from the back of the cave while saying the following dialogue happend: knight: "oh! ay tundred!" Monster: "oh" Knight: "sever 1" Monster: "oh" Knight: "sever 2" Monster: "oh!" Maid: "free" The maid then presented the knight with a loyds bank card and you were told (in still semi medaeval language), how good a bank loyds was, and to contact them on the phone number where upon the knight's battle was repla yed. While I know it probably doesn't come over in text the fact that I actually remember this advert should let you know how amusing it was. Unfortunately however when I asked the guy outside the student union he said they'd stopped those sorts of adverts because they wanted a more coorporate image to appeal to young professionals. I then told him, (somewhat caustically), that as a post graduate academic I was about as young and professional as he'd get, and I find the corporate image he wanted down right boring and would rather have humerous adventures with a knight! (heck, I don't even remember what loyds current advert is).He wasn't a fan of this, but what do you expect, after all it seems %90 people working in advertising are dull corporate zombies and thus can only come up with adverts which appeal to other dull corporate zombies.URL: http://forum.audioga mes.net/viewtopic.php?pid=154452#p154452 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising So basically you kill some zombies, reload your gun, and race to grab some loot around the corner. You have picked up one can of folgers fresh roasted coffee. The best part of waking up, is Folger's in your cup! Nothing beats the great fresh brewed taste of folgers in the morning. Go grab one today!You kill a few more zombies and move on.URL: http://forum.audiogames.net/viewtopic.php?pid=154451#p154451 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising I got the impression he was referring to what amounts to banner ads: things that make websites and apparently iPhone apps a bit of money even though most people just ignore them. These work just fine in a visual medium, but since Audio is so bloody serial, the advantages do not translate well into an audio-only format.(Hmm, maybe pointing this out could encourage developers to work harder on full-screen tactile feedback? Hahaha, na, probably wouldn't make a difference. But if tactile games were a thing, they'd have a much easier time with ad revenue.)Honestly, I think the only real analog that would work in audio would be product placement, which is much more involved and hard to pull off, especially with a market as small as audio-only gamers. (Swamp could totally have done product placement. Between the setting being relatively modern and there being quests that get even more specific, there were plenty of opportunities to name-drop corporate sponsors. There would even be server logs to figure out which product names people heard most often, since quests and missions are managed server-side.)If it's advertising more directly-related things, though, Dark and Aaron's suggestions work. Mortal Kombat games since MK IV have included options like that, which have gradually become less subtle (but tend to involve demos, trailers, or short documentary videos).URL: http://forum.audiogames.net/viewtopic.php?pid=154446#p154446 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Hi,Indeed, I find audio ads very annoying and have installed adblock plus on my firefox because I can't skip them.URL: http://forum.audiogames.net/viewtopic.php?pid=154440#p154440 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
Re: [Audiogames-reflector] Audio-Only Game Advertising
Re: Audio-Only Game Advertising Hi Jo.Well the problem with audio adverts is that the person either A, has to sit through them everytime he/she plays the game, thus making them pretty anoying, (heck, some audio game developers have very long logo sounds which users request to skip), or B, if the advert is skipable someone will not hear it. A similar problem actually exists in terms of adverts and screen readers in textual games, either the user will not read the adds at all, or the adds will be a pain in the rear making their actual purpose moot. This is intrinsically a problem to do with presenting information in audio, since in audio a person cannot skim read and get instant access to a smaller peace of information but has to either sit through or bypass entirely. My personal suggestion would be instead of forcing adverts on the user of a game while he/she plays, actually have a separate peace of information, rather the way say when you get a dvd the option exists to view trailers f or other dvds. Say have on the main menue a button playing audio trailers, or have a link to the developers own site where a person can find out about other games, indeed if the adverts occur as a matter of choice! and are an audio teaser or presentation of other games people will be far more willing to investigate on their own than if they are forced to. this is why for many years all pc games, (like most games), have a "visit the developers' website" link in their program group. Of course this is something many Iphone games do already through the ap store, but offering small audio teasers for people to listen to or demonstrations of some aspect of the game is liable to get far more attention, plus of course we'll write news about such teasers and demos here and add them to our ddatabase so people can try before buying. In general it's a matter of thinking that instead of forcing! a person to sit through adverts, you are providing a tanta lising bit of information that people would want! to freely access.Of course this principle is the same for graphical games too, but in audio since a person is forced to either sit through or skip your adverts or logo the problem is enhanced.URL: http://forum.audiogames.net/viewtopic.php?pid=154435#p154435 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
[Audiogames-reflector] Audio-Only Game Advertising
Audio-Only Game Advertising Hi guysI was wondering if some could provide some information on some thoughts I have been having recently, regarding the advertising of audio-only games. What I am wondering is two things really;1. How do you hear about new releases?2. What are the best ways to advertise within in an audio-only game?The reason I ask this is I was recently playing a few mobile games, and I found the majority of free games have a small collection of adverts that cycle through at the top/bottom of the screen or have a full screen advert before the game/in between levels. These are essential to making money from a game in many cases.Now would this be acceptable in an audio-only game on mobile platform? Because I was wondering about the individuals playing the game. I envisage games designed specifically for the visually impaired/blind but a visual advert would be rendered almost useless. So alternatives would surely be an audio advert? Could anybody provide some info rmation on audio adverts, whether they exist or any sites or papers relating to this?Look forward to hearing from you guys,All the bestJoe GornallURL: http://forum.audiogames.net/viewtopic.php?pid=154426#p154426 ___ Audiogames-reflector mailing list Audiogames-reflector@sabahattin-gucukoglu.com http://sabahattin-gucukoglu.com/cgi-bin/mailman/listinfo/audiogames-reflector
