Re: McDonald's Start's Organic Bid

2003-01-16 Thread Peter Michael Bacchus



 

   >>Embattled fast-food chain 
  McDonald's is to start selling >>organic produce in its 
  restaurants from next month in a >>desperate attempt to curry 
  public favour. The company will >>replace all cartons of 
  non-organic milk with organic milk, >>but it will continue to 
  use non-organic milk in milkshakes >>and 
  sundaes. >>Every great journy begins with the first step. Keep encouraging them 
  and they may complete the journey. >>The global 
  outfit, famous for its processed food, says the >>change is in 
  response to customer demand. It claims it was >>unable to offer 
  organic milk before because it could not >>guarantee adequate 
  supplies. >> >>The news comes as the fast-food 
  giant warns it will make a >>quarterly loss for the first time 
  in its 47-year history for >>the period ending December 31, 
  2002. It is in the process of >>closing restaurants around the 
  world, including at least six >>sites in 
  London. >> >>In August last year, its Swedish 
  restaurants began selling >>organic milk and organic ice cream. 
  Sweden's McDonald's also >>said it was considering organic 
  coffee, but had ruled out >>selling organic 
  burgers. >> >>In the UK, McDonald's has been 
  selling free-range eggs for >>the past two years in its 
  breakfast products. >> >>In June, the company 
  announced a three-year #300,000 >>sponsorship of the Food 
  Animal Initiative (FAI), a research >>project launched by 
  Oxford University to find a mid-way >>point between organic 
  farming and modern farming 
  methods. >> >>McDonald's says it is considering 
  selling other organic >>products, such as ice cream, in the 
  future, but adds that >>its strategy will be influenced by 
  developments at the FAI. >>--END 
COPY--


Re: McDonald's Start's Organic Bid

2003-01-13 Thread The Korrows



Dairy CAFOs ([EMAIL PROTECTED])    
Posted: 01/10/2003  By  [EMAIL PROTECTED] 
 > > >The 
first clip comes from: SEAFOOD.COM (Foodservice) "web site 
for >commercial seafood buyers, sellers and consumers" Jan 8, 2003 
from >http://www.seafood.com/news/current/84887.html > >>--START 
COPY-- >McDonald's Starts Organic Bid to Lure Customers in UK and 
Europe >> >>  - Marketing Week 
- >> >>Embattled fast-food chain McDonald's is to 
start selling >>organic produce in its restaurants from next 
month in a >>desperate attempt to curry public favour. The 
company will >>replace all cartons of non-organic milk with 
organic milk, >>but it will continue to use non-organic milk in 
milkshakes >>and sundaes. >> >>The 
global outfit, famous for its processed food, says the >>change 
is in response to customer demand. It claims it was >>unable to 
offer organic milk before because it could not >>guarantee 
adequate supplies. >> >>The news comes as the 
fast-food giant warns it will make a >>quarterly loss for the 
first time in its 47-year history for >>the period ending 
December 31, 2002. It is in the process of >>closing restaurants 
around the world, including at least six >>sites in 
London. >> >>In August last year, its Swedish 
restaurants began selling >>organic milk and organic ice cream. 
Sweden's McDonald's also >>said it was considering organic 
coffee, but had ruled out >>selling organic 
burgers. >> >>In the UK, McDonald's has been 
selling free-range eggs for >>the past two years in its breakfast 
products. >> >>In June, the company announced a 
three-year #300,000 >>sponsorship of the Food Animal Initiative 
(FAI), a research >>project launched by Oxford University to find 
a mid-way >>point between organic farming and modern farming 
methods. >> >>McDonald's says it is considering 
selling other organic >>products, such as ice cream, in the 
future, but adds that >>its strategy will be influenced by 
developments at the FAI. >>--END 
COPY-- >> >>2003 Centaur Communications Ltd or its 
licensors. >> >> >>The second story 
comes from: >>Ananova >>Jan 8, 
2003 >> >>from >>http://www.ananova.com/news/story/sm_737567.html >> >>--START 
COPY-- >>McDonald's switches to organic 
milk >> >>McDonald's is to start selling cartons 
of organic milk in >>its UK 
outlets. >> >>The chain will switch to selling 
only carton milk from >>organically-reared British cows from next 
month. >> >>It said the move was a "natural 
progression", having already >>changed to free-range eggs in its 
breakfasts. >> >>The decision only affects milk in 
cartons and will not, for >>now, extend to other ingredients such 
as milkshakes. >> >>McDonald's has been forced to 
make major changes after >>suffering falling sales. It issued a 
profits warning last >>month and is expected to post its first 
quarterly loss in >>its 47-year history later this 
month. >> >>The company already sells organic milk 
and ice cream at its >>outlets in Sweden. In the UK, it will use 
organic milk >>supplied by processor Express Dairies at its plant 
in >>Ashby-de-la-Zouch, 
Leicestershire. >> >>The milk, which goes on sale 
on February 2, will be >>semi-skimmed and cost 41p to take-away 
and 49p to drink in >>the restaurant - the same as for the 
current 
non-organic >>milk. >> >>Amanda 
Pierce, McDonald's spokeswoman, said: "Up until >>recently there 
hasn't been enough supply of organic milk in >>the UK but it's 
something we are able to do now. >> >>"We estimate 
that the milk we sell will represent 3.4% of >>the total market 
for liquid organic milk in the UK." >>--END 
COPY-- > >How 
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