Re: [CODE4LIB] Recommendations for analytics software?

2015-10-01 Thread Shafer, Sharon
I really appreciate all the feedback on this issue. While I need to do more 
investigation on the true working of DNT, I can say that I've seen varying 
library issued laptops and computer labs' using images set with different Do 
Not Track settings for different browsers and seeing corresponding GA data 
(well I think!). I'm wondering if it is possible not to use Google and employ 
something else and then scrub the incoming data (lose IP...) and continue to 
follow user so we're not really tracking an individual but still gathering 
data.  For now, I'm looking at using PiiWik with Google Analytics and writing a 
clear privacy statement for our users.  Hope to improve.  --Sharon 

-Original Message-
From: Code for Libraries [mailto:CODE4LIB@LISTSERV.ND.EDU] On Behalf Of 
Karlsen, Jeffrey
Sent: Sunday, September 27, 2015 5:06 PM
To: CODE4LIB@LISTSERV.ND.EDU
Subject: Re: [CODE4LIB] Recommendations for analytics software?

It's my understanding that browsers' "do not track" flag does not actually 
affect Google Analytics in its ordinary usage... which would be 
counterintuitive but that’s what I'm gleaning from discussions such as
https://bugzilla.mozilla.org/show_bug.cgi?id=858839

Though I could me misreading things.

If a user has activated the GAnalytics opt-out plugin, that would of course 
have an impact, but how many folks do that?


--
Jeff Karlsen
Librarian & Library Department Chair
Sacramento City College
916-558-2583
www.scc.losrios.edu/library



-Original Message-
From: Code for Libraries [mailto:CODE4LIB@LISTSERV.ND.EDU] On Behalf Of Esmé 
Cowles
Sent: Sunday, September 27, 2015 6:31 AM
To: CODE4LIB@LISTSERV.ND.EDU
Subject: Re: [CODE4LIB] Recommendations for analytics software?

I just wanted to chime in to say that this sounds a lot like "tell me how to 
track the users who have asked us not to track them?".

IMHO, the way to avoid this is to use different kinds of tools for different 
kinds of analysis.  Static log analysis generally doesn't treat users as 
individuals and provides good usage info (number of pages/requests, browsers, 
operating systems, etc.).  If your usage numbers from Google Analytics have 
suffered because of Do Not Track, then comparing current usage data to previous 
usage data will probably allow you to show a more reliable measure of aggregate 
traffic.

Tools like GA and Piwik that use Javascript to capture user sessions, events 
that don't trigger a server request, etc. seem very complementary: they can 
give you more insight into how people are using your site.  Usability testing 
is the same idea taken further, and I highly recommend it as a way to really 
understand your users better.

I'm afraid this is exactly the opposite of what you asked for (one-stop-shop 
analytics), but I think it's the way to get the info you need while respecting 
your users.

-Esme

> On Sep 25, 2015, at 3:58 PM, Shafer, Sharon <ssha...@library.ucla.edu> wrote:
> 
> Sorry for duplication.  I also asked web4lib.
> I've noticed a major decrease in my Google Analytics data because of  tracking> so I'm looking at other web analytics tools. We run the Google 
> Analytics module on a Drupal site. I'm curious what other libraries are doing 
> to capture web site user behavior.  Additional GA modules?  Combination of 
> tagging and log analysis via a vendor system? Perhaps, using a CRM like 
> SalesForce?  I did get a recommendation about Piwik so I'm off to investigate.
> 
> I'm trying to address the  issue, but I'm also contemplating the 
> pie-in-the-sky analytics wish list.  Is there something that provides an 
> archived, comprehensive, one-stop-shopping data source for all the web site 
> user behavior that is accessible by all Library staff and can be used to 
> easily generate data visualization reports for analysis, ROI reports, and 
> making data driven decisions regarding the web site.  Perhaps, mixed with 
> system performance reports and alerts for monitoring how systems are 
> performing.  Is there something that makes it easy to upload or access 
> enterprise data where the user is guided through statistical analytics and or 
> visualization?  Maybe there is a method of obtaining and archiving and 
> strategically scrubbing that ensures user privacy that adheres to ALA's 
> Library Bill of Rights and Core Values of Librarianship?
> 
> Any feedback is greatly appreciated.
> --Sharon


[CODE4LIB] Recommendations for analytics software?

2015-09-25 Thread Shafer, Sharon
Sorry for duplication.  I also asked web4lib.
I've noticed a major decrease in my Google Analytics data because of  so I'm looking at other web analytics tools. We run the Google 
Analytics module on a Drupal site. I'm curious what other libraries are doing 
to capture web site user behavior.  Additional GA modules?  Combination of 
tagging and log analysis via a vendor system? Perhaps, using a CRM like 
SalesForce?  I did get a recommendation about Piwik so I'm off to investigate.

I'm trying to address the  issue, but I'm also contemplating the 
pie-in-the-sky analytics wish list.  Is there something that provides an 
archived, comprehensive, one-stop-shopping data source for all the web site 
user behavior that is accessible by all Library staff and can be used to easily 
generate data visualization reports for analysis, ROI reports, and making data 
driven decisions regarding the web site.  Perhaps, mixed with system 
performance reports and alerts for monitoring how systems are performing.  Is 
there something that makes it easy to upload or access enterprise data where 
the user is guided through statistical analytics and or visualization?  Maybe 
there is a method of obtaining and archiving and strategically scrubbing that 
ensures user privacy that adheres to ALA's Library Bill of Rights and Core 
Values of Librarianship?

Any feedback is greatly appreciated.
--Sharon


[CODE4LIB] Call for Participation: SEO wiki ALA conference discussion

2013-06-03 Thread Shafer, Sharon
***apologies for the cross-posting***

ALA LITA SEO Interest Group and SEO Best Practices Wiki

The LITA Search Engine Optimization (SEO)  Interest Group is meeting Sunday, 
June 30, 2013 - 10:30am to 11:30am at the  Palmer House Hilton- Price Room.  
Join us as we discuss the creation, maintenance and issues surrounding a SEO 
Best Practices Wiki entry in Library Success: A Best Practices 
Wiki.http://www.libsuccess.org/Search_Engine_Optimization_(SEO)  We will also 
discuss Search Engine Friendly and Not Search Engine Friendly web site 
examples and discuss the latest SEO tools to create cutting edge optimized 
library sites. Finally, we will share a story of a library that has started 
implementing SEO.
Click here to add the event to your schedule:  http://ala13.ala.org/node/11094 
http://ala13.ala.org/node/11094%20

Whether you are planning to attend the discussion at ALA or not we encourage 
everyone interested in SEO to contribute to the SEO Best Practices Wiki.  Add 
your SEO thoughts to the wiki anytime:  
http://www.libsuccess.org/Search_Engine_Optimization_(SEO)


Sharon Shafer
Head of Library Search and Usability
UCLA Library Information Technology |390 Powell Library | Box 957201 | Los 
Angeles, CA 90095-7201
Office: 310-206-4066 | Cell: 818-257-9841 | Fax: 310-206--5337 | Email: 
ssha...@library.ucla.edumailto:ssha...@library.ucla.edu